Marketing Elder Care, Marketing Home Care, Home Care Sales, Marketing Senior Services, Marketing Senior Care

Big Changes at Google Today, Don’t Worry LTCEP Clients, We Are Ahead of the Game, and Now You Are Too!

Google PLACES has changed TODAY

Google is trying to FORCE you, me and everyone into using Google Plus.

To do so they merged the G+ and Google Places. 

SO If you've set up a "Google Plus Page for Business," great.  

If you are a client of LTCEP, great, we've already done that for most of you. (assuming you are enrolled in that program)

If you haven't, you should get busy, even this update has not made anyone "invisible", it doesn't mean you should get comfortable and neglect the G+ business profiles.

As if it wasn't enough of a PAIN to get customers to leave reviews, now they gotta jump through hoops and loops.

Basically, they have to create a Google Plus page, log into it, search for your business in the "Local" tab in Google Plus, and finally write the review.  yadi yada… YUK!

Ok without freaking out, it's NOT much more complicated, but it certainly requires the customers to REALLY want to leave you a review!

But, as you might imagine, LTCEP answers the call and the challenge with a review program coming soon.

Great reading if really want more scoop is here:

Essential:

  1. http://googleandyourbusiness.blogspot.com/ 
  2. http://www.smallbusinesssem.com/google-places-marries-google-gives-birth-to-new-google-local-pages/5828/
  3. http://blumenthals.com/blog/2012/05/30/google-places-pages-are-no-more-but-what-has-changed/ 
  4. https://support.google.com/local/bin/answer.py?hl=en&answer=2623007

Additional Info:

To sum it up:

It basically the same as before, nothing crazy drastic worth freaking out about…. YET.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

From Mike Blumenthal:

http://blumenthals.com/blog/2012/05/30/google-places-pages-are-no-more-but-what-has-changed/ 

Google Places Pages Are No More – But What has Changed?

Category: Google Places (Maps & Local) 

Today Google announced the integration of business pages with Google + and the demise of their Google Place page. This is a change that has long been anticipated and one that simultaneously gives a business more control over their page AND dramatically enhances the review environment. Greg Sterling has agood overview of how specific details will change.

Effectively Google + has become a destination for local search and a shared local experience. And tasks that were accomplished on the Place Page like reviews will happen on Plus instead. This explains the missing review buttons on mobile and the desktop.

According to Greg Sterling “Not unlike some similar functionality offered in Foursquare, users will be able to sort and filter search results by several criteria, including “your circles,” which will reveal places “touched” by friends. Currently this means reviews and posts, but could extend to check-ins later.”

But while the display of the page has changed, many other parts of the local ecosystem at Google have remained the same. Google Places is composed of three parts; the business listing display, a backend management tool and a ranking system.

This change essentially moves the location of the business listing display, gives a business more control over the visuals and allows for more segmented social activity around reviews. However the current backend, the Places Dashboard will remain the primary location for input.

Here is what I posted at David Mihm’s recent article about the coming Place – Plus merger:

There is no doubt that Google is integrating (slowly) Places with the social backbone and the single login logic of their update. There has also been a trend away from highlighting the stand alone Place page… For example Google has pushed the Places result out the front page with the rollover option and made the Places page difficult to get to from Maps…

So when thinking about what is coming I segment Places into three components
1)The display (search result or otherwise)
2)The SMB management interface
3)The back end architecture that assembles Places listings, dedupes the list, attaches reviews to a listing (or not  )

Lets look at #3 first. This might be upgraded but it appears that the technology to automatically generate a business directory world wide will continue to persist and will survive any changes. Google is actively investing in the architecture with recent changes and tools & staff to fix the artifacts of its workings.

#1 – Certainly Google is interested in displaying search results where ever and when ever they make sense and can generate ad revenue. While Place Pages are perhaps being directly displayed less on the desktop they might still make sense in mobile. They most certainly would make sense in the context of Plus in the many ways that you point out.

#2 the Dashboard – It is likely that an SMB dashboard will continue to exist in some form or another. It will likely undergo a radical redesign so as to be able to provide a simple self service interface to Adwords, Analytics, Offers, Punchd etc. It makes all kinds of sense to add Plus to that mix for all the reasons that you point out. There certainly needs to be more reasons for SMBS to return to it but it seems unlikely that the primary interface for SMBS with Google will go away.

Essentially this has transpired. The Dashboard is still awaiting an update but Google hasconfirmed that it will remain the point of contact for creating a business listing.

The algo, while it will evolve to include more social signals, is still the algo and it will still rank businesses. It has been evolving right along but Google rarely throws away ranking algos rather they add and change the important elements.

As for the backend that assembles the listings, dedupes the list, merges similar businesses that too will stay. It is being improved and enhanced but over the past year signficant investments in this technology has been made and it will not disappear.

Google is still rolling out the change so the details of how all this will work are not yet clear. But they note “If you don’t yet have a Google+ Page for your business, we encourage you to create one now. And if you do already have one, hold tight for news on how to get it linked to your local listing.”

So while some has changed, and the change is important, it is incremental change and not revolutionary change. It is a change that will hopefully engage more businesses in claiming and keeping their “place” current and one that will hopefully engage more customers with the business.

But it is not a change that will fundamentally change (at least initially) how a business is ranked in the main search results nor how listings are created and assembled.
Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

Posted via email from Marketing Elder Care and Marketing Senior Services

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Home Care Marketing: Saturday Time Saver Tip

Don't have time for Facebook, but want to know what's going on?
This Saturday Time Saver Tip accomplishes two things:

1. Let's you get important Home Care News and Information/ Home Care Marketing Info once a day or once a week.
2. If you are an LTCEP client, you can see your Facebook page posts from your blog weekly.

First, go to www.Hyperalerts.no (yes it's .no)

Next, You can add alerts in two ways. 

  • Either click 'Add alert by URL' and just type in the URL for the Facebook page you'd like to monitor (For example: www.facebook.com/homecaredaily ), or you can select from a list of pages you administer. 
  • You can add as many alerts as you like, and even multiple alerts for the same page. 
  • Maybe you want an alert immediately, as well as a weekly report of all activity. 
  • The 'Own content' checkbox means comments and posts by the page administrators. 
  • You will only get alerts on posts newer than one month.
Set your alerts to deliver to you every Sunday morning at 8am. Sometime on Sunday, you can get caught up on Facebook posts and information without ever logging in….

Great time saver, great way to learn something new each week!

Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

Posted via email from Marketing Elder Care and Marketing Senior Services

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Home Care Leads Part I: The Difference Between a Home Care Website the Generates Leads, and One That Does Not.

Have you ever looked at your home care website and thought – ahhhh it's beautiful, but I wonder why no one ever mentions it, no one ever fills out the form? In fact, I'm not sure if anyone ever sees it, looks at it or knows about it.

Here are the simple differences between a website that works for you and one that does nothing at all.

1. Call to action placement is perfect. (note the arrows)

Example1

2. All calls and forms are tracked, analyzed and reported. (note the yellow highlighted areas)

Example2

3. The website is on the first page of Google for your local area: (note yellow highlight)

Example3

Stay tuned for Part II – the rest of the story.
Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

Posted via email from Marketing Elder Care and Marketing Senior Services

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Home Care – Generating Online Leads Webinar

Home Care Sales & Marketing Society

 

May 2012

 

In This Issue
** Purpose and Objectives


Home Care Sales & Marketing Society
4801 Lang NE, Ste. 110
Albuquerque, NM 87109
505-414-4842 – Ofc
505-514-0726 – Fax

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Join Our Mailing List
 
 
Registration link for the
May 24, 2012 Webinar

 

 

 
 
Date:  Thursday May 24th
Time:  1PM Eastern, 12PM Central, 11 AM Mountain, 10AM Pacific
(Can't make it don't worry!  We are recording it for our library.  If you would like the link please email me.)

 

 

 

 

 

"How to Generate Leads Online- Your Website Matters, Social Media Matters, Content Matters."

 

Learn strategies that successful home care agency owners. marketers and sales reps know- Valerie VanBooven RN BSN gives you all of the information you need to assess your current and future strategies.

 

 

 

 

Presenter:  Valerie Van Booven, RN BSN

 

 

 

 

 

 

Host: 
 Melanie Stover, OTR/L, MBA, MS/ISM 

 

 

 

Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/753469662 
 

 

 

Melanie 

 

Melanie Stover, OTR/L MBA MS/ISM

Executive Director


2012 Educational Topics for Webinars

Monthly Webinars are Free to current year members!

  • Overtime Exemption proposal / Law
  • Sales Management
  • Sales Scripts That Work!
  • Overcoming Top Objections
  • Exposure on the web
  • How to see Case Managers and getting into the Hospitals
  • More Ideas for Medicare Specific Referrals
  • Time Management for Home Care Sales Rep
  • CRM (customer relationship management) – Best Practices
  • Strategic Partners for Cross Referrals
  • Inside Sales 

In 2012 we have a whole year of exciting new topics and additional educational opportunities!  A monthly webinar series,  Ask the Experts, and a Private Group on Linked in to share ideas and successes are some of the amazing benefits you get with your membership.

2012 membership for an individual is only $199!

That is less than $17 a month to gain access to some of the industries greatest experts!

Join Now!

You can also cut and paste the address into your browser.

http://hcsociety.com/membership/  

 

  


Purpose and Objectives of the Home Care Sales & Marketing Society

 

The purpose and objectives for which the Home Care Sales & Marketing Society is formed are as follows:

 

  • The Society is organized to promote the expansion of quality home care sales and marketing professionals; to foster high standards of practice in home care selling and marketing, to initiate, sponsor, promote and carry out plans, policies and activities which may include networking, research, educational programs, workshops in the field of home care sales and marketing and to engage in any activities appropriate to the accomplishment of the foregoing objectives, to make its services available without discrimination as to race, color, creed or national origin; to promote the objectives of home care services under state and federal laws and to collaborate with all interested parties involved in home care sales and marketing programs.
  • To promote a high level of professionalism among sales and marketing representatives in the home care industry
  • Advocate for home care.
For more information:

Melanie Stover, Executive Director

Home Care Sales & Marketing Society

This email was sent to valerie@ltcep.com by melanie@hcsociety.com |  
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Home Care Sales & Marketing Society | 4801 Lang NE, Ste 110 | Albuquerque | NM | 87109

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The Top 10 Reasons Home Care Agencies hire LTC Expert Publications as their Online Marketing Partner.

 

1. SAVE MONEY AND MANAGEMENT TIME.

By outsourcing all aspects of your online marketing program, for one flat fee per month, you have a dedicated team managing all of your online marketing programs. You get the job done right and spend your precious time supporting your clients and managing your staff.

2. MINIMIZE YOUR TIME TO MARKET.

Your complete new program is up and running in 4 weeks. The time it takes to rank high in your local area on Google is quicker because of our unique local search optimization techniques.

3. COMPLETE SOCIAL MEDIA.

Get all your major social media accounts set up, optimized and connected to your website so that content is passed through automatically.

4. ONE PLACE TO CALL.

Eliminate the frustration that occurs when different consultants manage your website, SEO, PPC, Newsletter, Social media, Google Places, etc. You save the wasted time coordinating this highly technical and fast changing field.

5. BEST PLATFORM.

Your website resides on the most ubiquitous publishing platform available, WordPress. There are tons of open software options to expand and scale your site while you grow. It is designed to be search engine and content management friendly. No need to change platforms as your business grows.

6. PROSPECT NURTURING TOOLS.

Your company newsletter will go out each month with rich content to prospects, referral partners and existing clients. You saves hours of in house admin and marketing time each month.

7. CONTENT THAT POSITIONS YOU AS A LEADER.

You rest assured that your publisher knows your market and will never embarrass you with inappropriate content. LTCEP is tightly connected to the elder care market and has excellent writers.

8. EMPHASIS ON LOCAL SEARCH.

We use the latest techniques to get your website highly ranked for the group of towns that you target.

9. PUBLISHING NETWORK AND BACKLINKS FROM THE START.

You immediately become part of our "Elder Care Publishing Network" of senior care websites. While raising your image and visibility as an expert in the field of senior care, you also acquire high ranking in-bound links to your website. These high ranking links are an essential ingredient in any search engine optimization plan.

10. TRACK YOUR ROI AND MANAGE YOUR MARKETING INVESTMENT.

Know exactly what return you are getting from your online marketing with reports that tell you the real story. You know how many of those phone calls each month were home care leads vs.  job seekers.

 

Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Google’s Latest Changes- What They Want, What They Don’t Want, and How to Keep Them Happy! (Hint: Relevancy is King)

Relevancy


"Relevancy plus common sense plus content"- we like those words at LTCEP and we  are VERY glad that Google likes them to.

It's funny how we've always had that practice with our clients' websites, and now it's paying off in more ways than we imagined. 

Recently Google implemented the "Penguin Update" and we were very pleased to see even some of our clients' youngest websites benefit from those changes in Google's algorithm. 

Now we have taken that path a step further and launched authority sites that are not only relevant, but highlight our clients' expertise in the subjects of caregiving and Alzheimer's disease care. We have 5 more authority sites launching this year alone. Who benefits? Thousands of overwhelmed, stressed out family caregivers, and people looking for elder care answers….and of course our clients will benefit too.

To back up the value of this practice- here's some information from the guy who knows all at Google……

This information comes from Search Engine Journal's Scott Krager:

In his opening keynote at SMX London, Amit Singhal, VP and Google Fellow, who rewrote the original Google algorithm upon his hire in 2000, said today that “Relevancy is King”. He added that Google looks at a combination of three signals (links, social, user actions) and how those signals support each other to build the organic result set.

While declining to “whiteboard the algorithm for you” Singhal did give hints of where Google is going and what they look for with the current algorithm.

Everything came back to “relevancy”. Google wants to always serve the user the most relevant result to the individual. And they will use whatever data sources they can to determine that.

Here are 5 points I found interesting from Sinhal’s talk.

1. Author Rank

Singhal mentioned that the author of a page influencing rankings. This may seem common knowledge, but it’s not something I had heard confirmed.

But keep in mind, Google looks at all signals in combination, not just one signal by itself.

2. Aberrations in Ranking Signals

The algorithm looks closely at aberrations in all signals. So buying that 1000 tweet package for $10 probably isn’t the best bet.

3. Search Plus Your World Redesign Holding Up International Releases

Singhal disclosed that Search Plus Your World was getting a bit of an overhaul in design and that until that was complete it would not be rolling out internationally.

4. Google uses human quality raters extensively in testing algorithm changes

Singhal discussed how Google tests new algorithm improvements, and one part I thought was interesting is that once an engineer writes an improvement, it first goes out for A/B testing to Google human quality raters before coming back to Google to potentially run live, real Google search traffic tests of the change.

5. Google’s new direct answers results in more searches

A webmaster in the audience asked a question “why even give Google our content if you’re just going to provide answers to users without sending them to our websites?” Amit replied that they found an increase in searches by users that get served a Google answer set (ie, what is the capital of Oregon?) and thus actually send out more traffic to websites because users have more time to dig deeper with more advanced queries once their initial basic query answer is found. (ie, why isn’t Portland the capital of Oregon?)

While this direct answer feature hasn’t been widely rolled out yet, it’s coming soon according to a recent WSJ article on the topic. And apparently this feature will actually result in more searches and more traffic to organic result sites. I’ll believe that this will really drive more traffic when I see it in analytics.

Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

Posted via email from Marketing Elder Care and Marketing Senior Services

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5 Cool Things You Can Do With Google’s New Knowledge Graph

Recently Google launched a new service called Knowledge Graph. Here is an excerpt from the Official Google Blog that tells more:

Introducing the Knowledge Graph: things, not strings

Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily. 

Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words.

But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings. 

The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.

Today the wesbite/blog Lifehacker posted these cool tops on ways to use Knowledge Graph:

Earlier this week, Google introduced Knowledge Graph, the company's new search technology that understands "things not strings" and adds rich and relevant details about your query in the sidebar of your search results. Here are five great things you can now do with a quick Google search.

I took the new version of Google Search for a spin to find out just what it can do, and have to say it's pretty useful. To recap, Google now connects your search query with its knowledgebase, which includes Wikipedia and the CIA World Factbook. If you search for a person, place, or thing within that 500+ million object database, Google adds the related key facts alongside the regular search results. (The tech is still rolling out, but you should see it when you're logged into Google sometime in the next few days, if you don't already.)
The new sidebar is great for offering a quick snapshot of what you're searching for and to answer basic questions. For example, here's the summary for The Beatles (you have to be precise in the search—"beatles" or "the beatles" will call up the Knowledge Graph information, but "beatles music" won't). You get the first line from Wikipedia, date the band formed, members, awards, record labels, and more. Unfortunately, the songs and albums lists are condensed, but you can dig further on any person, place, or thing in the summary that Google has in its Knowledge Graph. The summary answers the who, what, when, and sometimes where of your search.

Besides giving you less reason to hit up Wikipedia and offering trivia facts, though, the sidebar can also help you actually accomplish things.

1. Find Recommendations for Movies, Music, Books, and TV

Kind of like Amazon's "people who bought this also bought" recommendation feature, you can check the "people also search for" recommendations in the sidebar for more entertainment suggestions when you look up a movie, show, artist, or book.

Google only lists five things there, however, and sometimes they're pretty obvious. For The Hunger Games books, for example, the related searches include the other titles in the trilogy. But sometimes other details provided in the sidebar will also suggest new things to explore—such as other books that fall into the "speculative fiction" and "utopian and dystopian fiction" genres. Or if there's a TV show or movie you really like, click on one of the writer's names or the director to find other work they've done.

Obviously, this isn't as robust as using movie, book, or similar recommendation apps or reading reviews for more suggestions, but in your one-second search, you just might find something new.

2. Find Cultural Events or Other Happenings

You can also quickly find out what live events are happening at venues near you by looking up the establishment (a music venue, theatre, or comedy club, for example).

Look up a band or artist and if they're performing soon, Google tells you when and where—with the events nearby shown first. (Google already adds sports schedules for some major teams at the top of the main search results, so you won't find those schedules in the sidebar.)

3. Know the Must-See Attractions When You Travel

Heading to a new city? Google will recommend five top points of interest. For popular destinations like Paris, the suggestions will be obvious (the Eiffel Tower, Louvre, etc.), but you can click on the points of interest to get the map, address, and phone number—nice for quick lookup when you travel—as well as additional related places to visit and links to reviews.

The points of interest suggestions are more useful for less well-known attractions or unfamiliar destinations. (Next time I'm near Flagstaff, I won't pass up visiting the Meteor Crater.)

4. Locate the Closest Post Office, Dry Cleaner, Italian Restaurant, and More

Look up "post office" and alongside the original listing of US Post Office locations near you, Google now adds a handy map. If you want to mail your package from a different area, add the name to your search.

Those maps also show up if you search for "campground" or "waterpark," as well as "Chinese takeout," "Italian restaurants," and, more specifically, Starbucks or Target.

This is pretty neat: Rolling over the marker on the map highlights the corresponding place listed in the search results.

5. Find Out What Time It Is in Another City

Finally, quickly find out what the local time is in Milwaukee, Osaka, Auckland, or any other city by just typing it into the unibar and hitting enter.

Find the entire post here:  http://lifehacker.com/5911330/five-handy-things-you-can-do-with-googles-new-knowledge-graph-search
Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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AlzheimersCareToday.com Announces the Addition of a New Alzheimer’s Care Expert Contributor

LTC Expert Publications

Valerie VanBooven RN BSN

888-404-1513

Valerie@ltcep.com

www.LTCSocialMark.com

 

For Immediate Release


Alzheimers_care_today



(St. Louis, MO, May, 2012) LTC Expert Publications is proud to announce that Tom Merlin, Co-Owner of Home Helpers in Des Plaines, IL, is the featured contributor this week for a new website dedicated to Alzheimer’s Disease Care.


AlzheimersCareToday.com contains articles and information specific to the care of family members suffering from Alzheimer’s Disease, including Alzheimer’s Treatments, Dementia Care, and Signs and Symptoms of Alzheimer’s Disease, tips and articles.  All content is written by experts in the home care and assisted living industries.

 

“We have dozens of experts nationwide who are happy to share information and advice to families who have a loved one with Alzheimer’s Disease. Many are home care agency owners who speak to family caregivers every single day. They know and understand the challenges of Alzheimer’s Disease and deal with these challenges full time. We are sharing their expertise on this new website,” states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.

 

AlzheimersCareToday.com will highlight and feature a different expert who will share tips and information on Alzheimer’s Disease Care each month.

 

“We are honored to have Tom Merlin, (www.NorthSuburbanHomeCare.com) as one of our official featured experts. Tom is co-owner of  Home Helpers in Des Plaines IL together with wife Lisa, and business partner Joy Schaefer, offering families the services of professional caregivers to assist them with activities of daily living and aging in place. He just submitted a new Alzheimer’s Care article, Advances in Alzheimer’s Care: The Power of Storytelling adds VanBooven.

 

Home Helpers of Northeastern Illinois has received the Home Services Agency license required by the Illinois Department of Public Health as of September 2008. We are proud members of the Des Plaines Chamber of Commerce, the Skokie Chamber of Commerce and the DBR Chamber of Commerce Tom and Joy have both taken the course of study and passed the examination to become Certified Senior Advisors. We have also taken the “Best Friends Approach” train-the-trainer course offered by the Alzheimer’s Association.

 

Merlin-photo-300x226

Tom Merlin says:The experience of owning and managing Home Helpers of Northeastern Illinois has been a richly rewarding experience. We strive to relieve the stress that can come with making a decision about who is going to fill in when a family caregiver can no longer provide the service their loved one needs and deserves. Through our free in-home consultation, we can evaluate the situation and match the client’s requirements with a customized care plan. We have become the source of caregiving we wish we knew about when we needed help with aging parents. We hope we can spare our future clients the anguish of not knowing who to turn to when they need help. Home Helpers of Northeastern Illinois is just a phone call away from helping out at home, wherever our clients call home, be it an independent or assisted living facility or that bungalow they have owned for decades.”

 

CALL (847) 780-7507 to speak with a Home Helpers Home Care expert in Des Plaines IL.

 

 

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LTC Expert Publications Announces the Launch of a New Authority Website Dedicated to Alzheimer’s Disease Care- AlzheimersCareToday.com

Alzheimers_care_today

LTC Expert Publications
Valerie VanBooven RN BSN

888-404-1513

www.LTCSocialMark.com

 

For Immediate Release

(ST. CHARLES, MO, May, 2012)  LTC Expert Publications is proud to announce the launch of a new authority website dedicated to Alzheimer’s Care.  

AlzheimersCareToday.com contains articles and information specific to the caring for family members and individuals with Alzheimer ’s disease.  All articles are written by experts in the home care and assisted living industries.

“We have dozens of experts nationwide who are happy to share information and advice with families dealing with an Alzheimer’s disease care situation.  Many are home care agency owners who care for folks with Alzheimer’s disease every single day. They know and understand the challenges of this diagnosis and the types of care strategies that work best. We are sharing their expertise on this new website,” states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.

AlzheimersCareToday.com will highlight and feature a different expert who will share tips and information on caregiving each week.

For more information about how to submit your original articles or content to AlzheimersCareToday.com ,  please contact Valerie VanBooven RN BSN at Valerie@ltcep.com

LTC Expert Publications’s services make it possible for elder care and senior service providers to dominate the internet and generate leads. They are a full service internet marketing company specializing in the following:

  • Lead generation
  • Website development
  • Online Marketing Programs that drive traffic and leads
  • Search Engine Optimization
  • Google Places Optimization
  • Natural Search Engine Results
  • Pay-Per-Click
  • Video Production/ Video Marketing
  • Social Media Marketing
  • Full content management (blog posting, article marketing, press release marketing)
Their expertise is in the senior and baby-boomer market. LTC Expert Publications accepts clients who practice in the following areas:

·         Home Care

·         Assisted Living

·         Senior Housing of all Types

·         Long Term Care Insurance

·         Reverse Mortgages

·         Elder Law

·         Nursing Home

·         Adult Day Care

·         Durable Medical Equipment

·         Geriatric Care Management

·         Hospice Care

·         Other senior service providers

For more Information about LTC Expert Publications and their suite of authority sites for clients, visit them online at http://www.LTCSocialMark.com or call 888-404-1513.      .
###

Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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The 4 Top Home Care Marketing Strategies for Success

If you have been marketing home care for any length of time, you know all of the challenges that home care agency owners face…
Everything from the challenge of getting more professional referral sources, to "networking exhaustion", to yellow pages (to do or not to do), your website, your social media, your articles, photos, events, senior fairs, speaking engagements, opening cases, closing cases, staffing, weekends, Mondays etc. 

Home_care_marketing

Oh and then there is following up with every lead, referral, referral source and on and on…..

The next reality TV show should document a day in the life of a busy home care agency owner. MAN oh MAN that would be a great show! 

As much as we would like to say that internet marketing can ease the stress and worry of the home care agency marketer or owner, it's not that simple. We know it. You know it. Not all leads are created equal, and not all leads come from one source.

Diversifying your home care marketing portfolio is the only correct answer.

1. Networking- Strike a good balance. 

My biggest "AHA moment" was when another elder care service provider looked at me and said, "I only attend networking events/groups that are going to generate leads and referrals." What she was telling me was that – all of the healthcare, home care and senior service groups I belonged to weren't worth a nickle, because frankly, they were filled with my competition- and my competition was NOT going to refer to me.  Take that with a grain of salt, because it is important to have community involvement, but she was right to some extent. Limit your networking to groups that you can really sink your teeth into.

Too much networking makes Jane a tired girl. Too little networking makes Jane an invisible girl. Strike a good balance.

2. Yellow Pages- Online and Offline

  • Yellow Pages online- I'm a big opponent of this type of spending. Wouldn't do it. My opinion.
  • Yellow Pages Offline- Depends on your market. You MUST calculate your ROI. If you are getting good leads, keep it , if not , save your money for something else.
3. Radio, Print, TV

They all have their place, but keep it simple. I would go for radio over print or TV any day. And never, never advertise home care on a sports channel or in the sports section of  the newspaper. Complete loss if you do.

4. Internet Marketing

Ahh, my favorite!! It should be yours too. In this fast paced world of instant everything, you should be taking advantage of every aspect of online marketing

1. You should have a home care lead generating website. Note that I did NOT say expense website, or graphically award winning website, I said HOME CARE LEAD GENERATING WEBSITE.

2. Important aspects of that lead generating website are:
a. Great call to action.
b. Great content.
c. Easy contact options.
d. Excellent organic keyword strategy.
e. Search engine optimization for better visibility.
f. REAL qualified backlinks to elder care and senior service oriented websites. (not just any backlinking will do, so BE CAREFUL)

3. Social Media is very important. For home care agency owners and marketers, this is the order of importance:

a. #1 is LinkedIn (surprised?)
b. #2 is Facebook
c. #3 is Twitter
d. #4 is YouTube

4. Back to Content- Great Content, Local Content, Unique Content.

a. Blog posting is not an option, it MUST BE DONE.
b. Posting to Facebook, LinkedIn, and Twitter is super important.
c. Turning those posts into videos, creating videos, posting videos is essential in 2012.

Seems overwhelming, but generating leads online that are EXCLUSIVE to you and your office, and not SHARED with 5 other agencies in your area is not only smart, but those leads are much easier to close, and much more interested in YOUR services.

Team up with a company that specializes in exclusive home care lead generation and works closely only with senior services (not plumbers and painters). 

Good luck and let us know how we can help!
Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

Posted via email from Marketing Elder Care and Marketing Senior Services

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