Hi all, I love this post from Jeffery Gitomer. If you don't subscribe to his e-newsletter, you should.

Your best, and most costly lessons are right in front of you.

How good are you, really?
Be your own customer, and find out, really.

Yesterday I got the shock of my life: I tried to buy something on my own website and couldn't.

Read the rest of the article here: http://www.gitomer.com/articles/ViewPublicArticle.html?key=ajcdMibak3P7LjEgq04AMQ%3D%3D

Jeffrey Gitomer is the author of The Little Red Book of Selling and eight other business books on sales, customer loyalty, and personal development. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts Internet training programs on sales, customer loyalty, and personal development at www.trainone.com. Jeffrey conducts more than 100 personalized, customized seminars and keynotes a year. To find out more, visit www.gitomer.com. Jeffrey can be reached at 704.333.1112 or by e-mail at salesman@gitomer.com

Have a great rest of the week!
Valerie VanBooven RN BSN

Posted via email from Marketing Elder Care and Marketing Senior Services

NPDA 8th Annual Leadership Conference – Time to gear up for spring training!

http://www.privatedutyhomecare.org/sections/consumers/conference_agenda.php

Don’t Miss our 8th Annual Leadership Conference – March 10-12, 2010 Sheraton Philadelphia City Center Hotel

Valerie will be speaking from 1:30-3pm on Wednesday March 10.

Online Relationship Building: Social Media Marketing for Elder Care Providers

This presentation will knock your socks off!

Don't miss it!!!

Come up and say hello, I can't wait to meet many of you in person.

Valerie

Posted via email from Marketing Elder Care and Marketing Senior Services

Need help or have a question?:
LTC Expert Publications Customer Support:
(Includes all of our programs and services)

Website: http://ltcexpert.zendesk.com/
Email: support@ltcexpert.zendesk.com

Call Us: 888-404-1513
Fax: 800-661-0675

Schedule your own appointment to speak with Valerie by clicking on this link.
(or copy and paste into your browser).

http://www.schedulicity.com/MakeReservation.aspx?business=LEPXCN

Admin Only: dropbox@12547578.ltcexpert.highrisehq.com

Posted via email from Marketing Elder Care and Marketing Senior Services

Posted via email from Marketing Elder Care and Marketing Senior Services

Posted via email from Marketing Elder Care and Marketing Senior Services

Posted via email from Marketing Elder Care and Marketing Senior Services

Posted via email from Marketing Elder Care and Marketing Senior Services

Inbound marketing = social media marketing, or inviting conversations to happen.

Outbound marketing= direct mail, TV, Radio, print of any kind, or more traditional approaches to marketing.

Here's something you might want to really take the time to read:

Traditional outbound marketing techniques are becoming less effective. Buyers are not only finding ways to tune these messages out, but more importantly
they now have the capability to evaluate the products and services they need on their own.

As a result, businesses are transforming their marketing efforts to focus more on inbound programs that allow customers to find them. (ie…social media marketing)

The State of Inbound Marketing report shows that businesses that more aggressively do this are capturing leads more effectively.

Given the digital nature of inbound marketing, the marginal cost per customer acquisition is typically close to zero, meaning that as buyers continue to shift how they make purchasing, the cost/lead for a given business will continue to decrease.

HubSpot did a great study- click here to download the full report:
http://www.hubspot.com/Portals/53/docs/resellers/reports/state_of_inbound_marketing.pdf

Great Stuff!

Valerie VanBooven

Posted via email from Marketing Elder Care and Marketing Senior Services

From Freshnetworks.com comes a wonderful article on the importance of social media for small business…..in fact this is part 3 of 3. Be sure to read them all. Of course if you want step by step tutorial videos sign up on our membership website at http://www.SeriousSocialMedia.com/members

And, if you want all of your social media "Done-For-You" rather inexpensively, we can do that too! http://www.SeriousSocialMedia.com

Here's the link to the original article, or read below:

http://www.freshnetworks.com/blog/2010/02/social-media-for-small-businesses-3-blogging-and-building-your-brand/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+freshnetworks+%28FreshNetworks+Blog%29

Many small businesses are unsure about what to put on their website beyond their services team and contact details. They know they need a website but don’t always have the time, resources or content to add to it on a regular basis. It can be daunting for them, and the website can quickly become out of date. Too many websites for small businesses can date and look stale. And this is easy to recitfy.

Blogging is a useful tool for any business. It can help you to show your expertise on a topic. It can provide a less formal way for you to share your thoughts, experiences and ideas. And it can allow you an easy and versatile way to add up-to-date content and thoughts to any website. For any small business this can be a useful tool.

Imagine you run a small chain of hairdressing salons. You are busy, as all small business owners are, but understand the importance of your online presence to attract new customers to walk through your doors. Any organisation, however small, will have things that it is passionate about, and things that it can talk about in social media. In your role as owner of these hairdressing salons, you spend your time split between working in store and visiting suppliers, competitors and events and trade shows where you see the latest techniques and the latest products. Rather than have a simple, and soon dated, website that just states where your salon are and when they are open, you could use blogging to share these experiences and to share your passion for hairdressing.

You could blog each week about the latest trends, you could encourage a trainee in one salon to write about their experiences, you could review new products or highlight new haircuts. Writing a blog is easy for any business, it just needs structure. Our salon could include a review every Monday, highlight new trends on a Wednesday and have a trainee’s diary on a Friday. Every week. Easily and quickly you can start adding 1,000-2,000 words of relevant and interesting content being added to your site each week. Rich in keywords that will help people find your site more easily (and so lead to more people visiting your salons). And showing your thought-leadership and knowledge in the market.

For many small businesses, blogs are a tool that can help them punch above their weight. The content, themes and information that they share can lead them to be thought of as much larger or much more established than they really are. Blogging provides an easy way for organisations to share their thoughts and their content. And people will respect you for this.

Sincerely,
Valerie VanBooven

Posted via email from Marketing Elder Care and Marketing Senior Services

Learn real social media marketing step-by-step with video tutorials (20+videos) http://tinyurl.com/yhu8r6c … http://bit.ly/c8EuEk

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