AlzheimersCareToday.com Announces the Addition of a New Alzheimer’s Care Expert Contributor
Valerie VanBooven RN BSN
888-404-1513
For Immediate Release
(St. Louis, MO, May, 2012) LTC Expert Publications is proud to announce that Tom Merlin, Co-Owner of Home Helpers in Des Plaines, IL, is the featured contributor this week for a new website dedicated to Alzheimer’s Disease Care.
AlzheimersCareToday.com contains articles and information specific to the care of family members suffering from Alzheimer’s Disease, including Alzheimer’s Treatments, Dementia Care, and Signs and Symptoms of Alzheimer’s Disease, tips and articles. All content is written by experts in the home care and assisted living industries.
“We have dozens of experts nationwide who are happy to share information and advice to families who have a loved one with Alzheimer’s Disease. Many are home care agency owners who speak to family caregivers every single day. They know and understand the challenges of Alzheimer’s Disease and deal with these challenges full time. We are sharing their expertise on this new website,” states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.
AlzheimersCareToday.com will highlight and feature a different expert who will share tips and information on Alzheimer’s Disease Care each month.
“We are honored to have Tom Merlin, (www.NorthSuburbanHomeCare.com) as one of our official featured experts. Tom is co-owner of Home Helpers in Des Plaines IL together with wife Lisa, and business partner Joy Schaefer, offering families the services of professional caregivers to assist them with activities of daily living and aging in place. He just submitted a new Alzheimer’s Care article, “Advances in Alzheimer’s Care: The Power of Storytelling” adds VanBooven.
Home Helpers of Northeastern Illinois has received the Home Services Agency license required by the Illinois Department of Public Health as of September 2008. We are proud members of the Des Plaines Chamber of Commerce, the Skokie Chamber of Commerce and the DBR Chamber of Commerce Tom and Joy have both taken the course of study and passed the examination to become Certified Senior Advisors. We have also taken the “Best Friends Approach” train-the-trainer course offered by the Alzheimer’s Association.
Tom Merlin says:
CALL (847) 780-7507 to speak with a Home Helpers Home Care expert in Des Plaines IL.
Posted via email from Marketing Elder Care and Marketing Senior Services
LTC Expert Publications Announces the Launch of a New Authority Website Dedicated to Alzheimer’s Disease Care- AlzheimersCareToday.com
LTC Expert Publications
Valerie VanBooven RN BSN 888-404-1513 www.LTCSocialMark.com For Immediate Release (ST. CHARLES, MO, May, 2012) LTC Expert Publications is proud to announce the launch of a new authority website dedicated to Alzheimer’s Care. AlzheimersCareToday.com contains articles and information specific to the caring for family members and individuals with Alzheimer ’s disease. All articles are written by experts in the home care and assisted living industries. “We have dozens of experts nationwide who are happy to share information and advice with families dealing with an Alzheimer’s disease care situation. Many are home care agency owners who care for folks with Alzheimer’s disease every single day. They know and understand the challenges of this diagnosis and the types of care strategies that work best. We are sharing their expertise on this new website,” states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving. AlzheimersCareToday.com will highlight and feature a different expert who will share tips and information on caregiving each week. For more information about how to submit your original articles or content to AlzheimersCareToday.com , please contact Valerie VanBooven RN BSN at Valerie@ltcep.com LTC Expert Publications’s services make it possible for elder care and senior service providers to dominate the internet and generate leads. They are a full service internet marketing company specializing in the following:
- Lead generation
- Website development
- Online Marketing Programs that drive traffic and leads
- Search Engine Optimization
- Google Places Optimization
- Natural Search Engine Results
- Pay-Per-Click
- Video Production/ Video Marketing
- Social Media Marketing
- Full content management (blog posting, article marketing, press release marketing)
### Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com
Posted via email from Marketing Elder Care and Marketing Senior Services
The 4 Top Home Care Marketing Strategies for Success
Oh and then there is following up with every lead, referral, referral source and on and on…..
- Yellow Pages online- I'm a big opponent of this type of spending. Wouldn't do it. My opinion.
- Yellow Pages Offline- Depends on your market. You MUST calculate your ROI. If you are getting good leads, keep it , if not , save your money for something else.
a. Great call to action.b. Great content.c. Easy contact options.d. Excellent organic keyword strategy.e. Search engine optimization for better visibility.
3. Social Media is very important. For home care agency owners and marketers, this is the order of importance:
a. #1 is LinkedIn (surprised?)b. #2 is Facebookc. #3 is Twitterd. #4 is YouTube
4. Back to Content- Great Content, Local Content, Unique Content.
Seems overwhelming, but generating leads online that are EXCLUSIVE to you and your office, and not SHARED with 5 other agencies in your area is not only smart, but those leads are much easier to close, and much more interested in YOUR services.a. Blog posting is not an option, it MUST BE DONE.c. Turning those posts into videos, creating videos, posting videos is essential in 2012.
Regards,
Register for our webinars and marketing videos: http://LTCSocialMark.com
Posted via email from Marketing Elder Care and Marketing Senior Services
Home Care Marketing: LTC Expert Publications Announces the Launch of Their New Website Dedicated to Caregivers – LessCaregiverStress.com
Valerie VanBooven RN BSN
888-404-1513
For Immediate Release
(St. Louis, MO, April, 2012) LTC Expert Publications is proud to announce the launch of a new website dedicated to family caregivers. LessCaregiverStress.com contains articles and information specific to the family caregivers, long-distance caregivers, general caregiver tips, and articles written by experts in the home care and assisted living industries.
“We have dozens of experts nationwide who are happy to share information and advice to caregivers across the country. Many are home care agency owners who speak to family caregivers every single day. They know and understand the challenges of being a caregiver full time, part-time, and long-distance. We are sharing their expertise on this new website,” states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.
LessCaregiverStress.com will highlight and feature a different expert who will share tips and information on caregiving each month.
"We are honored to have Donna Wrabel, LMSW, (www.Houston-HomeCare.com) as our first official featured expert. Donna is co-owner of At Your Side Home Care in Houston, TX, together with husband Rick, offering families the services of professional caregivers to assist them with activities of daily living and aging in place. She authors Continuing Education for social workers and nurses, and presents topics on issues of aging in the Houston community. Donna shares the caregiver role to her eighty year old Mom with her two sisters. She just submitted her wonderful article, "Understanding Caregiver Stress"," adds VanBooven.
For more information about how to submit your original articles or content to LessCaregiverStress.com , please contact Valerie VanBooven RN BSN at Valerie@ltcep.com
About LTC Expert Publications:
LTC Expert Publications’s services make it possible for elder care and senior service providers to dominate the internet and generate leads. They are a full service internet marketing company specializing in the following:
- Lead generation
- Website development
- Online Marketing Programs that drive traffic and leads
- Search Engine Optimization
- Google Places Optimization
- Natural Search Engine Results
- Pay-Per-Click
- Video Production/ Video Marketing
- Social Media Marketing
- Full content management (blog posting, article marketing, press release marketing)
Their expertise is in the senior and baby-boomer market. LTC Expert Publications accepts clients who practice in the following areas:
- Home Care
- Assisted Living
- Senior Housing of all Types
- Long Term Care Insurance
- Reverse Mortgages
- Elder Law
- Nursing Home
- Adult Day Care
- Durable Medical Equipment
- Geriatric Care Management
- Hospice Care
- Other senior service providers
For more Information about LTC Expert Publications and their suite of authority sites for clients, visit them online at http://www.LTCSocialMark.com or call 888-404-1513.
Regards,
Register for our webinars and marketing videos: http://LTCSocialMark.com
Posted via email from Marketing Elder Care and Marketing Senior Services
Home Care Marketing: How to Write an Online Press Release
As we all know, the way people look for information has changed. The process now—a quick search
on the Web to find the links, content, references and discussions that get the attention of the person
looking. And there is a ton of information out there.
This is written by one of the best authorities in online PR distribution.
We are always asking our clients to send us more stuff about "their office", "their activities", "their new staff".
This should help everyone with better press release writing!
See attached, or download from this link: http://www.vocus.com/Email/PRWeb11/Jan/writing_great_online_news_releases.pdf Regards,
Register for our webinars and marketing videos: http://LTCSocialMark.com
Posted via email from Marketing Elder Care and Marketing Senior Services
Marketing Home Care: 15 Must Know Tips to Rock Your New Facebook Timeline Business Page
- Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
- Inspire your audience with visually appealing graphics, colors and images.
- Use simple language that will help you inspire and connect with your fans.
What you can NOT do: (Per Facebook cover guidelines)
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
- Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.
- Maximize use and space of cover image.
- Use the unique urls of apps to direct people directly to the app from pages outside of Facebook as well as posts, status updates within Facebook.
- Maximize use of the top apps shown underneath your cover photo.
- Use the apps for call to actions and to engage your fans.
- Use this as an excuse to get out of your box and focus on truly inspiring and connecting with your audience
- 4 apps are always on display underneath your Facebook cover image.
- You can utilize a max of 14 custom apps on your timeline.
- Create a custom thumbnail for your app. (see #7 below)
- Apps have a unique url that can be used to drive traffic to a specific app (see #6 below).
- Cover photo: 851 x 315
- Profile picture: 180 x 180
- Thumbnail image for apps: 111 x 74
- Highlighted & milestone images: 843 x 403
- Images within wall posts display as 404 x 404.
- Start setup of a new Facebook Business Page: https://www.facebook.com/pages
- Facebook Basics: https://www.facebook.com/help/?page=260315770650470&ref=hcnav
- The Facebook Blog: https://blog.facebook.com/
- Facebook Marketing Solutions Timeline Page: https://www.facebook.com/marketing
- Build Your Brand with Facebook Pages: https://www.facebook.com/help/?page=198605806884743&ref=hcsubnav
- Facebook Ads & Business Solutions: https://www.facebook.com/help/?page=195623423828629&ref=hcnav
- Facebook Advertising Guidelines: https://www.facebook.com/ad_guidelines.php
- Facebook Promotions Guidelines: https://www.facebook.com/promotions_guidelines.php
- Facebook Cover Guidelines: https://www.facebook.com/help/search/?q=cover+guidelines
- Facebook Pages Guidelines: https://www.facebook.com/page_guidelines.php
- Amended Facebook Pages Guidelines for State & Local Government in the United States: https://www.facebook.com/terms_pages_gov.php
- Facebook Platform Policy: https://developers.facebook.com/policy/ (apps on pages must adhere to these)
- How to make a Facebook milestone: https://www.facebook.com/help/?faq=279680818764230#What’s-a-milestone?-How-do-I-make-a-milestone-for-my-Facebook-Page?
- Facebook Community Standards: https://www.facebook.com/communitystandards
- Facebook Data Use Policy: https://www.facebook.com/about/privacy/
- Facebook Statement of Rights & Responsibilities: https://www.facebook.com/legal/terms
- Facebook Apps, Games & Credits: https://www.facebook.com/help/?page=310847352301318&ref=hcnav
- Facebook App Basics: https://www.facebook.com/help/?page=222844857728639
- Facebook App Guidelines: https://developers.facebook.com/docs/guides/canvas/
- Facebook Personal Timeline: https://www.facebook.com/help/timeline
- Facebook Safety Timeline Page: https://www.facebook.com/security
- Facebook Family Safety Center: https://www.facebook.com/help/safety
Posted via email from Marketing Elder Care and Marketing Senior Services
Replay: Follow Up Failure- Turning Old Home Care Leads Into New Clients
Register for our webinars and marketing videos: http://LTCSocialMark.com
Posted via email from Marketing Elder Care and Marketing Senior Services
Finding Quality Home Care Leads….How Much Does it Really Cost?
Case Study:
Question: How much does it REALLY cost to generate quality home care or assisted living leads?
Answers:
The cost for generating REAL quality leads depends on the following factors:
1. Your agency or assisted living’s current location. For example, are you in a big metro area (ie Chicago), or a small rural town (ie Independence, MO)? The amount of money you will need to spend depends on how challenging it is to get you to the first page of Google in the NATURAL results.
2. If you are in a large metropolitan area with tons of competition you might consider supplementing your natural / organic search engine efforts with some Pay-Per-Click advertising.
3. You must have a home care lead or assisted living lead generating website. This kind of website might not be the artistic mecca of the universe of websites, but that’s ok, it should be a lead generating website….after all pretty doesn’t make you money, lead producing websites make you money.
4. You need content content content content. Content= blog posts, videos, and more blog posts and videos.
5. You need social media: Facebook, Twitter, LinkedIn, Pinterest, Squidoo, to name a few.
Let’s look at the numbers.
Situation A:
Home Care Agency A is using Yodel or ReachLocal or YellowPages or SuperPages or one of their many competitors to do the following:
1. Put up a landing page that is designed to attract leads.
2. There is no content or natural / organic content added like blog posts. This is a standalone landing page.
3. There is no social media involvement.
4. Home Care Agency A puts $600-$900 per month in a bucket to pay for Pay-Per-Click leads in their local area.
5. All phone calls through the website are tracked.
6. All forms filled out on the website are tracked.
7. Home Care Agency A can log in and review the recordings of the phone calls and analytics (some portion of them) at any time.
8. Home Care Agency A sees that they have had 25 calls this month! YAY!
9. Home Care Agency A sees that of those 25 calls, 23 of them were employment inquiries. 2 calls were real leads. Boo.
10. This means that in one month Home Care Agency A spent $300 minimum per lead.
11. P.S. By the way, if Home Care Agency A leaves this program, they cannot take their website with them (landing page), and they will never see the list of keywords that were used to generate their 2 leads.
12. P.P.S. The company they were using to generate their 2 leads did not mention that Google discounts the Pay Per Click cost- and so although Home Care Agency A paid full price for clicks, the company they used got a discount on the back end and made money off of Home Care Agency A’s clicks.
Situation B:
Home Care Agency B is using a company (LTCEP) that specializes in online marketing and lead generation in the elder care and senior service markets. They hire LTCEP who does the following:
1. LTCEP puts up a full website with a landing page that is designed to attract leads.
2. There is weekly content or natural / organic content added like blog posts and videos.
3. Home Care Agency B pays $600 per month for content, SEO, social media etc.
4. Home Care Agency B spends $300 per month on clicks (paid directly to Google Adwords).
5. All phone calls through the website are tracked.
6. All forms filled out on the website are tracked.
7. Home Care Agency B can log in and review the recordings of the phone calls and all analytics at any time.
8. Home Care Agency B sees that they have had 41 calls this month! YAY!
9. Home Care Agency B sees that they have had 10 forms filled out this month. Yay!
10. Home Care Agency B sees that of those 41 calls, 31 of them were employment inquiries. 10 calls were real leads. YAY!
11. Home Care Agency B sees that of those 10 forms filled out, 5 of them were real leads. YAY!
12. This means that in one month Home Care Agency A spent $60.00 per lead.
13. P.S. By the way, if Home Care Agency A leaves this program, they can take their website with them and keep the content and their natural search engine results!
14. P.P.S. LTCEP does not get click discounts or kickbacks. 
Who is the real winner here? Home Care Agency B of course.
No matter how many calls a lead gen company says they can generate for you, take note of how many are real leads vs employment calls. PAY ATTENTION TO YOUR ROI! One of the most frustrating and differentiating aspects of home care and assisted living internet marketing is the fact that people looking for jobs can WASTE CLICKS and WASTE PHONE TIME. Having a structured plan designed to re-direct employment seekers, keep them off your phones and off your forms is super important.
This is one of many issues that come up when Home Care and Assisted Living organizations use an online lead gen company or website developer who does not understand the elder care and senior service market.
But wait, what about those $18-$30 leads that you can buy from places like Eldercarelink, or Service Magic? Ask yourself this real question- dig deep…. Those are shared leads, meaning that you may be one of 3-4 other service providers who are receiving that lead.
How many have you closed?
How much did you spend to find the one that really worked out well?
Do the math- you will be surprised at how much you really have to spend to get to the real stuff. (Hint: It’s way more than $100 per lead on average).
Buyer beware, but more importantly, CALCULATE YOUR ROI.
Regards,
Register for our webinars and marketing videos: http://LTCSocialMark.com
Posted via email from Marketing Elder Care and Marketing Senior Services
Learn From the Best in Elder Care Marketing: Killer Landing Pages- 3 Examples of Landing Pages that Convert
Erez Barak shares some great advice and information in this article posted at SearchEngineWatch.com
Your goal is to optimize landing pages for customer experience and business conversion success. To learn how to do this (in addition to reading ) it helps to look at some landing pages that illustrate "greatness."
As a quick refresher, "7 Tips for Landing Page Greatness" outlines the criteria for landing page success:
- Have a Clear and Emphasized Call to Action
- Align Your On-Page Message and Call-to-Action With Your Off-Page Promise
- Simplify Design and Reduce Text
- Use Images Judiciously
- Show Brand Validation
- Enable Sharing and Highlight Social Validation
- Test, Test, Test
Let's look at three landing pages doing it right. In the spirit of always testing and the belief that landing pages can always be optimized, we will include additional tips for how these landing pages can be tested to ensure that the best possible version is created.
Read the rest of the post here/ see the examples.
Regards,
Register for our webinars and marketing videos: http://LTCSocialMark.com
Posted via email from Marketing Elder Care and Marketing Senior Services
Learn From the Best in Elder Care Marketing: Killer Landing Pages- 3 Examples of Landing Pages that Convert
Erez Barak shares some great advice and information in this article posted at SearchEngineWatch.com
Your goal is to optimize landing pages for customer experience and business conversion success. To learn how to do this (in addition to reading ) it helps to look at some landing pages that illustrate "greatness."
As a quick refresher, "7 Tips for Landing Page Greatness" outlines the criteria for landing page success:
- Have a Clear and Emphasized Call to Action
- Align Your On-Page Message and Call-to-Action With Your Off-Page Promise
- Simplify Design and Reduce Text
- Use Images Judiciously
- Show Brand Validation
- Enable Sharing and Highlight Social Validation
- Test, Test, Test
Let's look at three landing pages doing it right. In the spirit of always testing and the belief that landing pages can always be optimized, we will include additional tips for how these landing pages can be tested to ensure that the best possible version is created.
Read the rest of the post here/ see the examples.
Regards,
Register for our webinars and marketing videos: http://LTCSocialMark.com
Posted via email from Marketing Elder Care and Marketing Senior Services
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Valerie VanBooven: Caregiver Support Tips: Focus on Having Fun: When we talk about caregiver support, it turns out that the best so... http://t.co/JPHhTFZC
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Valerie VanBooven: The Elder Care Marketing Newsletter for 05/15/2012 http://t.co/JzMJrGgY http://t.co/4PVLmaru
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Valerie VanBooven: The Elder Care Marketing Newsletter for 05/15/2012 - http://t.co/ubkpJzVp
