Archive for February, 2009
Marketing Your Home Care or Elder Care Business on Facebook? Watch it- you might want to know the rules of the game.
Read this and get the drift! 
One of the best articles I’ve read (And what I’ve been PREACHING) in a long time on how to appropriately use these tools. People first, business second, that’s the unwritten social media marketing RULE!
http://mashable.com/2009/02/27/social-media-for-business-2/
Why Elder Care Marketing and Senior Service Marketing Needs to Change and Use Current Methodology:
Pretty much says it all....believe it.
Attn: Elder Care Entrepreneurs- Webinar Replay and Links of Interest
If you were unable to attend our outstanding presentation on Internet Marketing 101, feel free to watch the replay: (File is large and will take a moment to load depending on your connection speed).
Here are all of the links that we shared with the folks who were on the webinar, (KEEP THIS EMAIL AS A REFERENCE POINT):
Webinar Replay: http://www.screencast.com/t/MYj4areNo4e
Grant Shellhammer for website design services: grantshellhammer@gmail.com
Example of site Grant has done for me: http://www.theltcexpert.com
Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
Here are the website URLs that we discussed during the webinar: COPY AND PASTE AS NEEDED.
GetResponse: http://www.GetResponse.com/index/vvanbooven
MERCHANT CIRCLE: http://www.merchantcircle.com/business/MerchantCircle.Marketing.Advisor.Valerie.VanBooven.Saint.Charles.MO..888-898-5828?rc=6UL6FAF
GilbertGuide: http://www.gilbertguide.com
CarePathways: http://www.carepathways.com
MerchantCircle Video: http://www.wral.com/news/local/video/4583193/
Don’t forget to connect with us in all of these FREE PLACES:
Valerie VanBooven RN BSN
LTC Expert Publications LLC
Check out the cool stuff below:
Email Me: valerie@theltcexpert.com
http://www.MySeniorService.com – Free Stuff
http://www.theLTCExpert.com – Valerie’s site
http://www.LTCSocialMark.com – the latest internet marketing craze….
http://www.ElderCareMarket.info – our blog
LTC Expert Publications Contact:
877-529-0550 Office/Support
800-661-0675 Fax
Follow me on Twitter: http://twitter.com/vvanbooven
Follow me on Facebook:
http://profile.to/valerievanbooven
Join our Facebook Group:
http://groups.to/eldercarebusiness/
How to Reach Baby Boomers with Social Media
Original Post: http://www.socialmedian.com/story/3121028/how-to-reach-baby-boomers-with-social-media?email_alert=1&uid=6451&click_from=top-5-story
by Sarah Perez
A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren’t exactly the technology Luddites that people think they are. In fact, more than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums. What’s more, the percentage of those participating is on the rise.
In 2007, the percentage of Boomers consuming social media was 46% for younger Boomers (ages 43 to 52) and 39% for older Boomers (ages 53 to 63). By 2008, those number increased to 67% and 62%, respectively.
The number of Boomers responding to content posted online, as opposed to just passively consuming it, is also going up. For example, the proportion of older Boomers responding to content doubled from 15% in 2007 to 34% in 2008. According to Forrester, this is now a percentage that’s high enough to target this group with a social application.
Joining social networks is also becoming a widely popular among the younger Boomers. Today, almost one in four younger Boomers are active in social networks, up from 15% in 2007.
LTC SocialDaily for Elder Care Entrepreneurs on Ustream.TV
I recorded a tired little hello this evening- talk to most of you tomorrow!
http://www.ustream.tv/recorded/1189221
Watch!
Feb 26, 2009- Amazing Senior Service Business Booster Ezine
Amazing Senior Service Business Booster Ezine
February 26, 2009
In this issue:
If you still aren’t sure why getting your “Social Media Marketing” act together online- watch this sureal video that explains the history and FUTURE of the internet. BYE BYE Local NBC/ABC/FOX affiliate, BYE BYE New York Times…..
The list of MUST HAVE website listings and programs.
Newsletters are in the mail yesterday. Let us know how you like the new look!
Are you connected with us? Please connect! FRE…EEEE
UStream TV Broadcasts- watch and use this free tool!
Community Service Presentations- Be the Elder Care STAR in your local community.
Hey Elder Care Marketing Mavens- Twitter- It’s What’s for Dinner.
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Today one of my geeky internet marketing groups that I belong to emailed me the link to a video that half made me sick, and half made me joyful. Life gets easier for us by 2015, and online marketing is ALL that exists except for a few print and yellow pages editions that will survive for seniors, the elite, etc.
It's Official- Reverse Mortgage Limit Raised to $625K-Mortgagee Letter 2009-07 Raises Limits to $625,500
From NRMLA this morning: (For those of you not in the Reverse Mortgage industry, this is good news for seniors who live in areas where the home values are REALLY high. For those of you marketing to the affluent- this is important info for you!)
Mortgagee Letter 2009-07 Raises Limits to $625,500
The U.S. Department of Housing and Urban Development published Mortgagee Letter 2009-07, which officially raises the national limit for Home Equity Conversion Mortgages from $417,000 to $625,500 for the balance of 2009.
The new limit took effect on the date of publication, February 24, 2009.
According to the Mortgagee Letter, HUD will allow any loan with a case number assigned prior to the publication of ML 2009-07 to close at either $417,000 or $625,500 until April 30.
Loan limits for the special exception areas of Alaska, Hawaii, Guam and the Virgin Islands have a potential higher ceiling in 2009 of $1,094,625 (1-unit), $1,401,300 (2-unit) $1,693,875 (3-unit); and $2,105,100 (4-unit). At the present time, no counties in these areas qualify for limits above the national ceiling of $729,750.
If you have any questions, please email me at dhicks@dworbell.com.
Darryl Hicks, Vice President
Communications
My Assessment of AutoResponder Services- The Best One to Use….
Use GetResponse as an Autoresponder.
Most of you would probably consider yourselves beginners in the online marketing world-
After evaluating many of the plans available, personally, I find that GetResponse has many nice features and is beginner user friendly.
CLICK HERE to read more about GetResponse, and then get signed up!
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theltcexpert (Valerie VanBooven): Reading Synergy HomeCare of NW Houston TX-Preferred Insurance Provider List on Scribd http://scr.bi/cZwbAR #readcast http://ff.im/-oxlBF -
theltcexpert (Valerie VanBooven): Alzheimer's Disease Tacoma Washington- When Dad Needs Memory Loss Care.... http://ff.im/-oqz52
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theltcexpert (Valerie VanBooven): *|FNAME|*, Alzheimer's Lead and Marketing Program Short Video - http://eepurl.com/LxET
