Archive for the ‘home care sales’ Category
Business Owners Take Note- Don’t Leave Your Social Media Marketing Plan in the Hands of Cousin Oswald “the Computer Geek”: Debunking Six Social Media Myths
Love this article- originally written almost 1 year ago- it accurately describes the market today…read on….originally posted on Business Week at http://www.businessweek.com/technology/content/feb2009/tc20090218_335887.htm
Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free
By B.L. Ochman
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.
But before you take the plunge, bear in mind the many myths that surround social media.
1. Social media is cheap, if not free. Yes, many of the tools that can be employed in social media marketing are free to use. These include Google’s (GOOG) video-sharing site YouTube, Yahoo’s (YHOO) photo-sharing site Flickr, the social-network building tool Ning, and content aggregators such as Digg and eBay’s (EBAY) StumbleUpon. Free blogging tools abound too; among them are WordPress, Twitter, and FriendFeed.
However, integrating these tools into a corporate marketing program requires skill, time, and money. The budget for an effective social media marketing campaign begins at $50,000 for two to three months. I’m sure companies have spent less, and I know they’ve spent more.
Building a site that incorporates interactivity, allows user-generated content, and perhaps also includes e-commerce doesn’t come cheap from anyone who knows what they are doing. Even taking free software like WordPress and making it function as an effective interactive site, incorporating e-commerce, creating style sheets that integrate with the company’s branding, takes more than time. That takes skill, experience, and money.
As a rule, a $50,000 to $100,000 budget can cover the creation of a simple multimedia microsite that becomes the center of an online community. Add in some widgets to help distribute the content and form a credible group on Flickr, Twitter, or Facebook and other networking groups to enhance the community aspect of the campaign. Complex functions add to programming and design costs.
A high-yield, highly targeted blog advertising campaign to kick off and support the program will cost an additional $25,000 to $100,000 a month. Advertising through Google’s AdWords, e-mail support, co-registration, and other tools that drive traffic would be additional costs.
2. Anyone can do it. A surfeit of whiz kids and more experienced marketers are claiming to be social media experts and even social media gurus. Search the bios of Robert Scoble’s 56,838 Twitter followers using Tweepsearch (www.tweepsearch.com), an index of the bios of Twitter users, and you’ll find:
• 4,273 Internet marketers
• 1,652 social media marketers
• 513 social media consultants
• 272 social media strategists
• 180 social media experts
• 98 social media gurus
• 58 Internet marketing gurus
How many of them have actually created a successful campaign for clients using social media tools? I bet you’d be hard-pressed to find half a dozen with real track records.
A successful social media campaign integrates social media into the many elements of marketing, including advertising, digital, and PR. Opinion and theory are no match for experience, and the best social media marketers now have more than 10 years of experience incorporating interactivity, blogs, forums, user-generated content, and contests into online marketing.
Video contests by companies hoping for viral buzz and Google juice are as plentiful as mosquitoes on a humid summer night. But, like their insect counterparts, most video contests suck.
It’s the rare video contest that gets as many as 2,000 entries. Many, like Denny’s (DENM) recent disastrous effort, get fewer than 10 entries. Apparently, 48 Denny’s breakfasts over four years wasn’t a big motivator.
3. You can make a big splash in a short time. Sure, sometimes a social media campaign can produce substantial and measurable results quickly.
Social media is great if you’re already a star, but that doesn’t happen overnight. Amid the recent launch of my T-shirt design business, Pawfun.com, I have relied heavily on my 4,000-plus Twitter followers and 120,000 readers of my What’s Next Blog, which I’ve updated as often as five times a day since 2003. Because that network already exists, with not one dollar spent on advertising, we were able to generate more traffic in our first three days than some major companies get after years online.
ZapposChief Executive Tony Hsieh, whose company has millions of customers who are evangelists for the great service that built the brand, quickly became a Twitter star, with more than 32,000 followers. When Dell (DELL), JetBlue Airways (JBLU), the Chicago Bulls, and other love-’em-or-hate-’em brands joined Twitter, they immediately developed huge followings.
Tweets can be used to drive traffic to articles, Web sites, contests, videos, and so on—if people already care about your brand, or if you have a truly original idea that people will want to share with their followers.
One recent example of a Twitter-generated success is Savvy Auntie, a community for aunts, godmothers, and “other women who love kids” that was launched six months ago by Melanie Notkin. She has counted on Twitter to drive traffic, help her find suppliers, products, and even investors. She developed a Twitter following before launching her business, then tapped into it for help when she launched.
4. You can do it all in-house. Wrong! You need strategy, contacts, tools, and experience—a combination not generally found in in-house teams, who often reinvent the wheel or use the wrong tools.
It is rare indeed to find an in-house team that can not only conceive and execute a social media campaign but also drive traffic to it with effective e-mail segmentation, search optimization, blogger outreach, blog advertising, Google ads, and more.
5. If you do something great, people will find it. Quite simply, that never was true. Until you can drive traffic to your social media effort, you’ve got a tree falling in the forest, heard only by those standing nearby. A great number of tools can drive traffic, including StumbleUpon, Digg, and Twitter, but nothing works better than word of mouse—one friend telling another, “Hey look at this!”
6. You can’t measure social media marketing results. You can use a variety of methods, including mentions on blogs and in media; comments on the content; real-time blog advertising results, and click-throughs to your company Web site. You can get very precise statistics from a variety of sites, including Google Trends, Twitter search, Google Analytics, BackType, and Compete.
The tools are there. The gurus who know how to use and interpret them—not so much.
Ochman, president of Whatsnextonline.com, has been creating new media marketing and online brand strategy since 1995 for companies including IBM, Ford, McGraw-Hill, Budget Car Rental, Stacksandstacks.com, and American Greetings. She tracks online marketing trends and campaigns in What’s Next Blog.
Top 101+ Social Media Sites According to SEOMoz
| Rank | Name of Social Media Site | Website URL |
| 1 | http://www.facebook.com/home.php | |
| 2 | http://twitter.com/ | |
| 3 | http://www.linkedin.com/ | |
| 4 | Wikipedia | http://www.wikipedia.org/ |
| 5 | MySpace | http://www.myspace.com/ |
| 6 | Digg | http://digg.com/ |
| 7 | YouTube | http://www.youtube.com/ |
| 8 | StumbleUpon | http://www.stumbleupon.com/ |
| 9 | http://www.reddit.com | |
| 10 | Yelp | http://www.yelp.com/ |
| 11 | Del.icio.us | http://delicious.com/ |
| 12 | DeviantArt | http://www.deviantart.com/ |
| 13 | Yahoo! Buzz | http://buzz.yahoo.com/ |
| 14 | Hacker News | http://news.ycombinator.com/ |
| 15 | Newsvine | http://www.newsvine.com/ |
| 16 | Technorati | http://technorati.com/ |
| 17 | Scribd | http://www.scribd.com/ |
| 18 | Techmeme | http://www.techmeme.com/ |
| 19 | SlideShare | http://www.slideshare.net/ |
| 20 | Kaboodle | http://www.kaboodle.com/ |
| 21 | Epinions | http://www.epinions.com/ |
| 22 | Care2 | http://www.care2.com/ |
| 23 | Fark | http://www.fark.com/ |
| 24 | Adobe Showcase | http://www.adobe.com/cfusion/showcase/index.cfm |
| 25 | IMDb Pro | http://www.imdb.com/ |
| 26 | Squidoo | http://www.squidoo.com/ |
| 27 | EzineArticles | http://ezinearticles.com/ |
| 28 | Blogger | https://www.blogger.com/start |
| 29 | Amazon | http://www.amazon.com/ |
| 30 | Barnes and Noble | https://cart2.barnesandnoble.com/account/op.asp?x=39162108 |
| 31 | Last.fm | http://www.last.fm/ |
| 32 | AskMen | http://ca.askmen.com/media_kit/suggest/index.html |
| 33 | Wordpress | http://wordpress.org/showcase/ |
| 34 | Get Satisfaction | http://getsatisfaction.com/ |
| 35 | Multiply | http://multiply.com/ |
| 36 | Tumblr | http://www.tumblr.com/ |
| 37 | Fanpop | http://www.fanpop.com/ |
| 38 | Flickr | http://www.flickr.com/ |
| 39 | [adult swim] | http://www.adultswim.com/ |
| 40 | ShowHype | http://showhype.com/ |
| 41 | TreeHugger | http://www.treehugger.com/ |
| 42 | Slashdot | http://slashdot.org/ |
| 43 | Xanga | http://www.xanga.com/ |
| 44 | CouchSurfing | http://www.couchsurfing.org/ |
| 45 | Propeller | http://www.propeller.com/ |
| 46 | Ballhype | http://ballhype.com/ |
| 47 | Jumptags | http://www.jumptags.com/ |
| 48 | Mixx | http://www.mixx.com/ |
| 49 | Stylehive | http://www.stylehive.com/ |
| 50 | MotoSport | http://www.motosport.com/ |
| 51 | MyBlogLog | http://www.mybloglog.com/ |
| 52 | Sphinn | http://sphinn.com/ |
| 53 | Diigo | http://www.diigo.com/ |
| 54 | Curiobot | http://curiobot.net/ |
| 55 | TripIt | http://www.tripit.com/ |
| 56 | InternetMosaic | http://internetmosaic.com/ |
| 57 | Buzzflash | http://www.buzzflash.com/ |
| 58 | Faves | http://faves.com/home |
| 59 | Mister Wong | http://www.mister-wong.com/ |
| 60 | IndianPad | http://www.indianpad.com/ |
| 61 | Folkd | http://www.folkd.com/ |
| 62 | DriverSide | http://www.driverside.com/ |
| 63 | Simpy | http://www.simpy.com/ |
| 64 | Tribe.net | http://www.tribe.net/welcome |
| 65 | Small Business Brief | http://www.smallbusinessbrief.com/index.php |
| 66 | Spotback | http://spotback.com/ |
| 67 | ShoutWire | http://shoutwire.com/ |
| 68 | BibSonomy | http://www.bibsonomy.org/ |
| 69 | Searchles | http://www.searchles.com/ |
| 70 | A1 Webmarks | http://www.a1-webmarks.com/ |
| 71 | SocialPicks | http://www.socialpicks.com/ |
| 72 | CSS Beauty | http://www.cssbeauty.com/ |
| 73 | ChipIn | http://www.chipin.com/ |
| 74 | My Link Vault | http://www.mylinkvault.com/ |
| 75 | Meneame | http://meneame.net/ |
| 76 | Linkinn | http://www.linkinn.com/ |
| 77 | Social Media Club | http://www.socialmediaclub.org/ |
| 78 | Plurk | http://www.plurk.com/ |
| 79 | Magnify | http://www.magnify.net/ |
| 80 | NowPublic | http://www.nowpublic.com/ |
| 81 | CSS Vault | http://cssvault.com/ |
| 82 | Socialogs | http://socialogs.com/ |
| 83 | DotNetKicks | http://dotnetkicks.com/default.aspx |
| 84 | Tweako | http://www.tweako.com/ |
| 85 | Blogsome | http://www.blogsome.com/ |
| 86 | coRank | http://www.corank.com/ |
| 87 | Jaiku | http://www.jaiku.com/ |
| 88 | Value Investing News | http://www.valueinvestingnews.com/ |
| 89 | Connectedy | http://www.connectedy.com/ |
| 90 | Blogs4god | http://www.blogs4god.com/ |
| 91 | RealEstateVoices | http://www.realestatevoices.com/ |
| 92 | DNHour | http://www.dnhour.com/ |
| 93 | Pixel Groovy | http://www.pixelgroovy.com/ |
| 94 | Zlitt | http://www.zlitt.com/ |
| 95 | Yahoo! Picks | http://picks.yahoo.com/ |
| 96 | memFrag | http://www.memfrag.com/ |
| 97 | ScoreGuru | http://scoreguru.com/ |
| 98 | Dfinitive | http://dfinitive.com/ |
| 99 | 23 | http://www.23hq.com/ |
| 100 | CoMagz | http://www.comagz.com/ |
| 101 | TeachStreet | http://www.teachstreet.com/ |
| * | WikiHow | http://www.wikihow.com/Main-Page |
| * | StyleHive | http://www.stylehive.com/ |
| * | Ning | http://www.ning.com |
| * | WetPaint | http://www.wetpaint.com/ |
| * | Faves | http://faves.com/home |
| * | Meetup | http://www.meetup.com/ |
| * | Bestuff | http://bestuff.com/ |
| * | 43places | http://www.43places.com |
| * | ma.gnolia | http://ma.gnolia.com/ |
| * | Bebo | http://www.bebo.com/c/site/index |
| * | Poseterous | http://posterous.com/ |
| * | Metafilter | http://www.metafilter.com/ |
| * | Orkut | http://www.orkut.com/Signup |
| * | Eventful | http://eventful.com/ |
| * | Yahoo! Meme | http://meme.yahoo.com/home/ |
| * | Hunch | http://www.hunch.com/ |
| * | HubSpot | http://www.hubspot.com/ |
| * | Google Profile | http://www.google.com/profiles |
| * | Upcoming | http://upcoming.yahoo.com/ |
| * | BuddyTV | http://www.buddytv.com |
| * | Plime | http://www.plime.com/ |
| * | Plaxo | http://www.plaxo.com/ |
| * | Friendster | http://www.friendster.com/ |
| * | Viadeo | http://www.viadeo.com/en/connexion/ |
| * | Hi5 | http://hi5.com/ |
Marketing Elder Care Senior Services with Video…Does it Work?
Yes, it works- but it’s always better to have multiple strategies pulling for you at the same time.
We do have lots of requests from avid social media marketers to “just” do the video marketing for them.
Ok, we can do that! Combined with a strong social media strategy, local seo, and a good website, you are going to hit the ball out of the park!
Here’s what our package looks like:
$549 set up for 3 videos/$89 month. 6 month contract required.
This service includes:
- Creation of 3 videos using powerpoint templates and professionally voiced over- rendered into MP4 format.
- Content for videos comes from your website or your text and information.
- We provide you with 1 private page with links to each video.
- We provide you with the videos in a downloadable format to your hard drive.
- You may use the videos as you wish and you own the copyright to the videos.
- We upload each video 4 times per month to:
- 25 video accounts
- 10 podcasting accounts (in MP3 formats)
- 10 bookmarking and status sites
- Each video is keyworded correctly by title and by description.
- You benefit from increased traffic to your website.
- You benefit from increased page rank due to multiple backlinks generated by the videos.
- 25 video accounts
- 10 podcasting accounts (in MP3 formats)
- 10 bookmarking and status sites
CLICK HERE TO BEGIN SERVICES NOW.
SCHEDULE AN APPOINTMENT TO DISCUSS.
CUSTOMER SERVICE (EXISTING CUSTOMERS).
The Three Types of Online Video for Business
So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago? In 1999 one of the most used features in Netscape’s Navigator was the ability to uncheck Autoload Images. Once you did that you would only get text, no pictures. Page load times were crucial as users were often paying per minute to their phone service provider in addition to whatever they were paying their Internet service provider.
Jump forward to 2004 and everyone was starting to sign up for broadband, but no one was watching video online, it was still too heavy. Short clips would be distributed via email inevitably resulting in your inbox getting clogged up trying to download 5 Mb attachments from the server.
Then in early 2006, things started to change – instead of video being attached to emails people started sending links to a mysterious new site called YouTube. Even more exciting was when people started sending links to sites and blogs other than YouTube that had embedded videos that were hosted by YouTube.
By the time YouTube was acquired by Google for $1.65 billion in September 2006, everyone who used the Internet regularly had seen one of their videos. Once it became common practice for people to watch video online, it was only a short time before it became an essential part of the experience. As the commercial world started to exploit the power of the Internet for business, it became clear that online video would be co-opted into that fight and made available by almost every business with an online presence which, by 2009, meant every business.
Why Video
Brightcove recently published their “Top 6 Reasons B-to-B Marketers Need Videos” as follows:
- Grab people’s attention instantly
- Tell your story in less time
- Bring your ideas to life
- Make your site stickier
- Create a buzz with viral video
- Bring your website into the 21st century
Parsing that list into three types of video based on their natural homes – embedded offsite, on the site’s homepage and within the site – helped to identify the three kinds of online video for business:
- Viral Video
- Conversion Video
- Educational Video
Viral Video
If online video got its first big break with the advent of YouTube, then Viral Video was the first breakout star for the medium. It’s a classic case of business noticing what’s going on in the real world and then trying hard to catch up.
Viral videos were the natural result of the culture of sharing that began once everyone you knew and/or did business with went online. Before there were viral videos, people shared jokes or inspirational PowerPoint presentations. The first viral videos were just evolved versions of the same.
As the demand for content grew, people started crafting video with one eye on making them go viral. There were several factors to consider. In order for a video to have a chance at becoming viral it needed to be most of the following:
- Original
- Unusual
- Unexpected
- Funny / Mysterious / Sexy
In addition there was one more ingredient, a compound of timing, luck and Internet serendipity, that was required for true online ubiquity. Almost impossible to fabricate, this elusive quality is still the thing that prevents most attempts at creating a viral video from succeeding. Nevertheless businesses leapt at the chance of promoting themselves through video usually by replicating a formula that had already achieved some success or notoriety.
Viral video differs from the other types of video in terms of its location. Viral video is at its best when it is found outside the company’s site. Viral video is all about distribution and promotion. The company’s aim is for the video to be embedded in many different sites to reach as wide an audience as possible. This is not always a good thing. Once a video can be embedded outside the company’s site the company loses control over the surrounding text and, perhaps more worryingly, the surrounding pictures and ads. If you allow your video to be watched anywhere, you have to consider that viewers may see your logo and messaging juxtaposed with less savory images.
Metrics for Success
How do you measure the success of a viral video? It’s not enough to consider the number of views only, although this is important. If you are looking at views, you need decide “how much is enough?” The most popular videos on YouTube have been seen tens of millions of times. In order for your video to be considered a viral success, you might not need anywhere near those kinds of numbers. It depends who your products are targeting and whether or not you were noticed by the right kind of audience. If the video is hosted on a video sharing site like YouTube, you might want to look at the number of comments your video receives to get an idea of the level of “buzz” you have created.
Creating a viral video is a bit like catching a fish… with your hands. It’s slippery and almost impossible, but if you manage it, you’ll feel fantastic.
Conversion Video
With all the uncertainty surrounding viral video, it seems much safer to manage video with more tangible goals. There are a number of reasons why site owners would want to place a video on their site. Video is a great way of engaging site visitors. Engaged visitors spend more time on websites. More time spent on websites means more opportunities to make money.
The most important thing for a commercial website is to identify the goals of the site. As you build multiple points of entry to your site you should carefully define the conversion goal for each. These are some of the most commonly seen conversion goals for commercial websites:
- Enter Your Details – the aim of the site is to get visitors to give you contact details that can be used immediately or later to contact the customer and initiate business
- Download This File – installing the file may be the first stage in turning the site visitor into a customer
- Buy This Product – a direct inducement to the site visitor to pay money in return for a product or service
- Deposit Now –used by companies to establish the financial relationship that turns browsers into committed customers
Once you have a clear conversion goal for your landing page, a good conversion video should focus on driving users to that goal. Video does that in a number of ways. To begin with, a conversion video, like any other kind of video, should be an engaging experience drawing viewers in and helping them to spend more time on the site. A successful conversion video should carry a clear call to action. This can be part of the script, part of the visual, part of the player or any combination of the three. The call to action in the video must be aligned with the conversion goal for the page the video sits in to ensure that there is a clear path for the viewer to follow.
A brief review of the available material on the Internet throws up an abundance of lists of tips for making your corporate video. If you have questions about any aspect of video making from the perfect duration to the perfect volume, you will find someone with an opinion on the subject. The best thing you can do is to start with what you think makes sense and to test it on your site.
But before you can test the effectiveness of your video, you need to make sure people are watching. There are many ways to promote the viewing of your video on your site. Once you have produced a video that you are happy with, you owe it to yourself to exploit as many of these methods as you can. First of all you want to ensure that people can find your video. Make it visible and accessible. If the video is a key part of your conversion strategy for a page then make sure people know where it is. Once you are happy with its location on the page, you should consider having the video autoplay. If autoplay seems too aggressive there are variations you can try such as having the video autoplay without sound (but with subtitles) until the viewer opts in to listening as well as watching.
Metrics for Success
If the goal for your conversion video is to increase conversions then the metric for success should be easy. When the number, or the percentage, of your conversions rises then the video is a success. Depending on the conversion goal, increased conversion can have a direct impact on the revenues of your company. It is no wonder that more and more companies are focusing on conversion video as the most likely to provide a return on their investment.
Educational Video
Educational video probably doesn’t sit on your homepage. There are a number of reasons for adding educational videos to your site and, unlike viral and conversion videos your educational video can help you achieve multiple goals without detracting from the video’s success. That means your educational video doesn’t have to be quite as tightly focused on a single goal. With educational video you have the freedom to build towards a number of achievements.
Primarily an educational video is there to educate. But, educational video can also help to establish trust and thought-leadership. Visitors to your site who move beyond the landing page and begin to delve deeper into everything your site has to offer may be looking for more information. We know that video is an excellent medium for distilling information and enquiring visitors can find much to satisfy their curiosity in a well made video.
Good video can be a real differentiator for your company against your competitors. You can use the videos to do things that other people in your market are failing to do well. If a visitor learns everything he needs from you, he’s more likely to come back when he’s ready to become a consumer.
Educational video can also take the strain away from your customer support team. Linking your videos to an FAQ or any other part of your online support can help answer some of the questions and pain points that would otherwise make their way to a customer representative. The interaction can often be even more satisfying with the customer feeling they were able to get the answer they wanted in a format they are at ease with.
Educational videos can guide viewers through a difficult process and help to ease the concerns of nervous browsers. Educational videos can help to build a mentor-mentee relationship between the site and its visitors which must have a positive impact.
There are fewer restrictions in Educational video in terms of duration and messaging. It’s probably not smart to load your Educational videos with sales messaging, but beyond that there is a freedom to communicate clearly knowing that anyone watching is doing so with less enticement that other forms of video.
Metrics for Success
Educational video may be one of the hardest types of video to manage in terms of ROI. The production costs are as high as other forms of video but success should not be measured by the number of views. There are other metrics that should be captured such as ‘time spent on video’ or how many chapters of your video were viewed. Not every player will provide you with this kind of data, but it can be invaluable for establishing ROI.
Educational videos are less likely to be promoted than other kinds of videos. They are more correctly positioned and targeted to specific customers at different stages in the sales cycle. Educational videos are designed to prevent customer confusion and deliver clarity.
If your Educational video is aimed at reducing the number of referrals to customer support then, then a clear reduction is the best measure of success. Beyond that tangible proof, the success of educational videos is notoriously difficult to determine.
Summary
Once you are committed to making video part of your corporate marketing strategy, there are still a number of questions to be asked. Choosing which kind of video you want to produce may depend on how you measure the return on your marketing spend. There are risks and rewards for each kind of video, but there is no denying the potential impact of the medium. Harnessing that impact and using it to your advantage is one of the key challenges facing online marketers today.
About our Guest Author:
Daniel Sevitt spent several years at Metacafe heading the content division and working with online video creators from independent producers to established Hollywood heavyweights. He worked on content acquisition and development, helped create branded entertainment experiences well suited to the short-form video environment and oversaw Metacafe’s content standards and copyright policies. Daniel joined EyeView in May 2009 to discover that there was more to life than “unmanageable UGC, unimpressive CPM and unaccountable ROI”. Daniel regularly blogs about the best ways to get value out of online video on the EyeView Digital Blog.
2010 Elder Care and Senior Service Marketing Success Starts Here! See what’s new.
2010 is on our heels, and it’s time to do some very fast and important planning for the year ahead. I’ve often said that this economic climate is an environment that shouts “survival of the smartest” marketers and business owners.
This year we focus on the future, and the future is digital and online. Your prospects (adult children of aging parents and baby-boomers) are reaching out online to find you, and frankly my friends they had better find two things.
1. They had better find YOU or they will turn to your competition.
2. When they find you, your website had best be professional, interactive, web 2.0 friendly, and not look like it was designed by your cousin in 2001.
Having said that you need to make sure your social media marketing is up to speed, your SEO is correct, and your website rocks.
Your website can rock for as little as $199 set up and $99 per month for 12 months!
_______________________________________________________________________________________________________________
Our Selection is BIGGER, but so are the prices (starting Jan 20)
If any of you have ever taken a moment to compare our prices to any of the competition, you know for a fact that we are LAUGHABLY under-priced on all of our models.
Our Done-For-You Social Media Marketing program is only $152 per month, while most others charge around $600 per month. I’m serious.
We love our Walmart pricing, but we also have LOTS of customers which has required us to do a lot of “growing” over the last few months. So, moving forward, our pricing structure for NEW CLIENTS ONLY will be changing.
If you are a current client, your pricing WILL NOT CHANGE.
That means that as of Jan 20, 2010, anyone who wants to sign up for the new pricing will pay the higher monthly rates.
My advice? GET ON BOARD NOW before the pricing changes occur.
Have we add a bigger selection of services? You bet.
Everything is now available A LA CARTE and as PACKAGES. These prices will go into effect Jan 20, 2010.
- Social Media Marketing Package (Serious Social Media Done-For-You)
- $879 set up fee and $279 month 6 month contract.
- Click HERE for full description.
- Website Design Package (Serious Social Site)
- Two payment options:
- $1200.00 flat fee and $35.00 per month hosting and management fee.
- or, $199 set up fee and $99 per month for 12 months
- Click HERE for full description.
- Video Marketing Package (Serious Social Video) NEW
- $549 set up for 3 videos/$89 month 6 month contract
- Click HERE for details.
- Local Business Listing Package (Serious Social Local) NEW
- $159 flat fee
- E-Newsletter Service
- $450 flat
- Logo Design (1 logo)
- $99 flat fee
- SEO service for current site or newly designed site (Serious Social SEO) NEW
- $489 flat fee
- Article Marketing Only – 40 sites, 1 article per month uploaded 4 times per month:
- $380 set up and $59 per month
- $879 set up fee and $279 month 6 month contract.
- Click HERE for full description.
- Two payment options:
- $1200.00 flat fee and $35.00 per month hosting and management fee.
- or, $199 set up fee and $99 per month for 12 months
- Click HERE for full description.
- $549 set up for 3 videos/$89 month 6 month contract
- Click HERE for details.
- $159 flat fee
- $450 flat
- $99 flat fee
- $489 flat fee
- $380 set up and $59 per month
Celebrating Caregivers and Families: Author Valerie VanBooven RN BSN Announces the Release of her 3rd Book “Priceless Caregiving: Stories of Elder Care Success, Courage and Strength”
FOR IMMEDIATE RELEASE
Celebrating Caregivers and Families: Author Valerie VanBooven RN BSN Announces the Release of her 3rd Book “Priceless Caregiving: Stories of Elder Care Success, Courage and Strength”
Priceless Caregiving: Stories of Elder Care Success, Courage and Strength by Valerie VanBooven RN BSN
December 7, 2010 , St. Louis, Missouri Valerie VanBooven RN BSN author and elder care expert announces the release of her new book “Priceless Caregiving: Stories of Elder Care Success, Courage and Strength.” Valerie is a contributing author the compiler of stories for one of the most uplifting books to be written all year. Now released in paperback, Priceless Caregiving can be ordered through Amazon.com or by contact her office locally.
“I am so proud to have contributed to such a positive and insightful piece of literature that will help so many baby-boomers, seniors, and adult children of aging parents who are struggling with questions and concerns about an aging loved one.”, states VanBooven.
The stories are true, heartwarming, and life-changing…. showing how elder care services of all kinds have impacted the lives of senior clients and families.
“Priceless Caregiving” will take you on an emotional journey that gives you inspiration and hope. The stories themselves specifically show how elder care has saved seniors’ families from stress, worry, and sleepless nights. The stories also teach all of us the importance of helping our aging loved ones maintain independence and choice for life. Readers will be amazed at how caregivers have not only changed the lives of seniors, but also their family members.
This insightful and inspirational book dispels the common myths and misconceptions associated with elder care services. The real-life stories within will help the reader discover how positive and motivating having a team of caregivers and a support system can be for the entire family. Priceless Caregiving reinforces how important it is to choose a reputable elder care service that cares about their clients like family, and provides information to help you make the right decisions for you and your aging loved ones.
The book was compiled by Valerie VanBooven RN BSN who adds, “We owe great thanks and tribute to the tireless caregivers who wrote this book. Each contribution is from a real life hero for our senior population.”
For more information contact Valerie VanBooven RN BSN at 877-464-3936 or online at www.TheLTCExpert.com
The Ultimate Home Care, Elder Care, Senior Service Website: Learn All You Need To Know About SEO & How to Capture Leads FAST.
Join us for a Webinar on December 3
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/380919515
The Ultimate Home Care, Elder Care, Senior Service Website: Learn All You Need To Know About SEO & How to Capture Leads FAST.
Let’s face it, your current website is probably not generating much cash flow for you these days, right?
It might be a corporate franchise site or one of those “dated” templates that are hard to manage yourself. Or, maybe you’ve resorted to using GoDaddy’s Website Tonight? (been there)
Learn from the pros- one hour of amazing content that will show you how to get the most attractive lead generation website ever put together for your Home Care, Elder Care, or Senior Service business (or maybe you need more than one!).
Learn the secret search engine optimization techniques that will work for any website that you currently own.
Learn why web masters are TERRIBLE about making changes to your site, take way to long, or never respond at all- and what you can do to change all of that once and for all.
Learn about the “new” websites that allow you to make some changes on the fly all by yourself, and meet a web designer who is not only a sales professional like you, but is obsessed with great customer service.
Join us!
System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/380919515
You asked for a lower price, we delivered: The digital edition of the most complete marketing program for elder care and senior service providers is now available to you.
We have sold out of the full edition of the Power Marketing Conference Videos and Audio Tracks.
Many of you commented that you were on a budget, and wanted to know if we had anything at a lower price to offer.
Now we do!
- The entire conference is available to you via online video and audio only.
- No handouts, no powerpoint presentations, no extras, just video and audio.
- So, if you want the basic version of the conference via video and audio here’s the deal you have been waiting for!
The best marketing conference held this year (Sept 30th Power Marketing Conference) is all on video and MP3 audio.
Every SEO, Social Media Marketing, Print, Radio, Video and Referral Strategy was discussed over a 2 day period.
We caught every moment on audio and video.
It’s all yours.
Spend the last 2 months of 2009 preparing for the best 2010 possible. Learn tips and strategies that are easy to implement and will increase your bottom line dramatically in the years to come.
Here’s what you will receive online only- 8 Videos and 8 Audio Tracks:
- The Imperfect Marketing Blue Print- Print, Radio, TV, Video, Internet, Networking In-Person, and understanding message to market match. (M2MM)
- How to get the best testimonials, use them in print, audio, and video.
- Social Media Marketing Basic through Advanced
- SEO concepts and information that change the playing field online- change the way you think about writing ads, blog posts, articles, event flyers and more.
- Using video to your advantage without having to appear on camera!
- Straight from the “far side” of the senior market- how to get more referrals from reverse mortgage specialists, financial advisors, elder law attorneys, and more
- Landing pages, websites, blogs and more- what’s REALLY important in the development of your online presence today (As opposed to 2005). Even if you are a franchise owner, and have little control over your own website, you can take control.
- Community Education Presentations- How to use a package of educational information to your advantage, including press release, and step-by-step approach. Advanced Concepts in PR.
One payment of $279 on sale until December 1 for $229 is at this link:
Make your purchase now. Just like the conference was completely sold out, this offer will too. Guaranteed!
Sincerely,
Valerie and Staff
Posted via email from Marketing Elder Care and Marketing Senior Services
The most complete marketing program for elder care and senior service providers is now available to you.
The best marketing conference held this year (Sept 30th Power Marketing Conference) is all on video and MP3 audio.
Every SEO, Social Media Marketing, Print, Radio, Video and Referral Strategy was discussed over a 2 day period.
We caught every moment on audio and video.
It’s all yours.
Spend the last 2 months of 2009 preparing for the best 2010 possible. Learn tips and strategies that are easy to implement and will increase your bottom line dramatically in the years to come.
Here’s what you will receive on 2 Video CDs, 1 Audio CD, and in a large binder that contains all of the printed material from the conference:
- The Imperfect Marketing Blue Print- Print, Radio, TV, Video, Internet, Networking In-Person, and understanding message to market match. (M2MM)
- How to get the best testimonials, use them in print, audio, and video.
- Social Media Marketing Basic through Advanced
- SEO concepts and information that change the playing field online- change the way you think about writing ads, blog posts, articles, event flyers and more.
- Using video to your advantage without having to appear on camera!
- Straight from the “far side” of the senior market- how to get more referrals from reverse mortgage specialists, financial advisors, elder law attorneys, and more
- Landing pages, websites, blogs and more- what’s REALLY important in the development of your online presence today (As opposed to 2005). Even if you are a franchise owner, and have little control over your own website, you can take control.
- Community Education Presentations- How to use a package of educational information to your advantage, including press release, and step-by-step approach. Advanced Concepts in PR.
This is the marketing package we recommend for all owners, office managers, and marketing professionals in the elder care and senior service market.
We have 100 copies available for purchase. Don’t delay. Treat yourself to a fantastic learning experience for you and the entire staff.
1 Payment of $629: http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=C4F2E07B-E963-4BF2-B43B-5537CC70CC9E&pid=152588c2bbab4474b7454dfcb6a80e21
2 Payments of $320 (30 days apart): http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=C4F2E07B-E963-4BF2-B43B-5537CC70CC9E&pid=776f1d5f80df4d9abb3d2e9bf58373f5
3 Payments of $220: (30 days apart): http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=C4F2E07B-E963-4BF2-B43B-5537CC70CC9E&pid=16bd59dcb5514e40bc86a9afe0b0cdc7
Need solid proof that this was an amazing conference that you MUST have on CD and MP3?
Watch these amazing testimonials from elder care and senior service providers!
Getting a great testimonial isn’t that hard, if you know the “formula”.
At our Fall Marketing Conference we did an entire session on the perfect testimonial.
Here are some of our results!
You should absolutely know the formula for terrific testimonials- order your copy of the entire conference today: www.PowerMarketingConference.com
View everything at this link: http://www.screencast.com/t/reEjq7sE
Posted via email from Marketing Elder Care and Marketing Senior Services
If You Market Home Care, Elder Care, or any other Senior Service, Read This Note Because We’ve Moved the FREE Line, Get Your FREE stuff now.
Updates and Notes from Valerie and LTC Expert Publications LLC
Wow, what a year so far. Time flies, and business is flying around faster.
Once again it’s time to make a few adjustments to the business model that we can all stay sane around here.
The good news is, we are about to “Move The Fr…ee Line”.
Do you know what that means?
(FR…EE is our way of spelling the price $0 without being considered spam. Just go with it.)
It means we will be giving away more fr…eee stuff, because we know that when we offer more fr…eee stuff more people sign up, more people take the time to learn, and when it REALLY REALLY counts, more people hire us to solve their marketing problems.
Right now we are enrolling clients for the social media marketing package faster than lightening. We’ve brought on a few new assistants to help us with data entry and updates. Our web design department is over loaded with requests, but happily plugging away at some of the most beautiful and UP-TO-DATE looking websites that I’ve ever seen.
Here are a few samples of our website work:
- http://www.angelcaremn.com
- http://www.SeriousSocialMedia.com
- http://www.AllForYouHomeCare.com
- http://www.GuardianReverseLending.com
Ok, so the http://www.PowerMarketingConference.com for 2009 is over. The videos and Power Point presentations, binder and everything else at the conference that we have on tape is yours. Find the pricing and the payment options at http://www.PowerMarketingConference.com
The Fr…ee Line Has Moved:
I wonder if other people say they are “going green” just to save on printing costs. Well, regardless, we are going green and saving on printing costs.
LTC Expert Publications LLC is now completely digital in a digital age.
I do maintain that seniors love reading the mail, and YOU should have some form of print media (ie newsletter) sent out each month.
So, what’s fr…eee? Risky for us, but now everything at our newsletter level is fr…eee. And yes, if you are a current subscriber, we are turning off the billing. It’s all fr…eee!
You can sign up for our private membership website for fr…eee , gain access for fr…eee, see all of our materials for fr…eee, and roll around in it to your hearts content. But please give a moment to get everyone enrolled. It’s fr…eee so give us a small break on getting you registered. 
Here’s the link:
http://myeldercareblog.com/eldercaremarket/subscribe/
Other Important Updates:
1. Priceless Caregiving Book- moving forward without a hitch, more to come.
2. We just launched a new website http://www.SeriousSocialMedia.com for business owners who are not in the health care biz. Send your referrals to us!
3. We are moving forward on a briefly mentioned lead gen service for elder care and senior service providers. The new URL is www.MyParentsNeedCare.com – ah but it’s not up yet, so don’t get too excited.
4. VA Aid and Attendance Pension Benefit- the real scoop and lead gen opportunities coming your way, I think…..more to come on that project.
5. Mastermind Marketing Groups: $47 per month. Great calls. You folks will be the first ones to get on board for trying both new lead generation programs above. Want to join one of our mastermind marketing groups?
Here’s the link: http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=C4F2E07B-E963-4BF2-B43B-5537CC70CC9E&pid=01af1df7b2333ecd80441096504b5353
6. Finally, you can now schedule your own appointments to speak with Valerie or a staff person. Just click on the link below. Choose your service or “need”, and schedule your own appointment. All appointment times shown are on CENTRAL TIME so you will need to adjust for your own time zone.
Need an appointment? Here ya go!
http://www.schedulicity.com/MakeReservation.aspx?business=LEPXCN
Happy Marketing!
Sincerely,
Valerie and Staff
Posted via email from Marketing Elder Care and Marketing Senior Services
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theltcexpert (Valerie VanBooven): Reading Synergy HomeCare of NW Houston TX-Preferred Insurance Provider List on Scribd http://scr.bi/cZwbAR #readcast http://ff.im/-oxlBF -
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theltcexpert (Valerie VanBooven): *|FNAME|*, Alzheimer's Lead and Marketing Program Short Video - http://eepurl.com/LxET
