Posts Tagged ‘frail elderly’
The Ultimate Home Care, Elder Care, Senior Service Website: Learn All You Need To Know About SEO & How to Capture Leads FAST.
Join us for a Webinar on December 3
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/380919515
The Ultimate Home Care, Elder Care, Senior Service Website: Learn All You Need To Know About SEO & How to Capture Leads FAST.
Let’s face it, your current website is probably not generating much cash flow for you these days, right?
It might be a corporate franchise site or one of those “dated” templates that are hard to manage yourself. Or, maybe you’ve resorted to using GoDaddy’s Website Tonight? (been there)
Learn from the pros- one hour of amazing content that will show you how to get the most attractive lead generation website ever put together for your Home Care, Elder Care, or Senior Service business (or maybe you need more than one!).
Learn the secret search engine optimization techniques that will work for any website that you currently own.
Learn why web masters are TERRIBLE about making changes to your site, take way to long, or never respond at all- and what you can do to change all of that once and for all.
Learn about the “new” websites that allow you to make some changes on the fly all by yourself, and meet a web designer who is not only a sales professional like you, but is obsessed with great customer service.
Join us!
System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/380919515
You asked for a lower price, we delivered: The digital edition of the most complete marketing program for elder care and senior service providers is now available to you.
We have sold out of the full edition of the Power Marketing Conference Videos and Audio Tracks.
Many of you commented that you were on a budget, and wanted to know if we had anything at a lower price to offer.
Now we do!
- The entire conference is available to you via online video and audio only.
- No handouts, no powerpoint presentations, no extras, just video and audio.
- So, if you want the basic version of the conference via video and audio here’s the deal you have been waiting for!
The best marketing conference held this year (Sept 30th Power Marketing Conference) is all on video and MP3 audio.
Every SEO, Social Media Marketing, Print, Radio, Video and Referral Strategy was discussed over a 2 day period.
We caught every moment on audio and video.
It’s all yours.
Spend the last 2 months of 2009 preparing for the best 2010 possible. Learn tips and strategies that are easy to implement and will increase your bottom line dramatically in the years to come.
Here’s what you will receive online only- 8 Videos and 8 Audio Tracks:
- The Imperfect Marketing Blue Print- Print, Radio, TV, Video, Internet, Networking In-Person, and understanding message to market match. (M2MM)
- How to get the best testimonials, use them in print, audio, and video.
- Social Media Marketing Basic through Advanced
- SEO concepts and information that change the playing field online- change the way you think about writing ads, blog posts, articles, event flyers and more.
- Using video to your advantage without having to appear on camera!
- Straight from the “far side” of the senior market- how to get more referrals from reverse mortgage specialists, financial advisors, elder law attorneys, and more
- Landing pages, websites, blogs and more- what’s REALLY important in the development of your online presence today (As opposed to 2005). Even if you are a franchise owner, and have little control over your own website, you can take control.
- Community Education Presentations- How to use a package of educational information to your advantage, including press release, and step-by-step approach. Advanced Concepts in PR.
One payment of $279 on sale until December 1 for $229 is at this link:
Make your purchase now. Just like the conference was completely sold out, this offer will too. Guaranteed!
Sincerely,
Valerie and Staff
Posted via email from Marketing Elder Care and Marketing Senior Services
Why Elder Care and Senior Service Providers Should NOT Have a Blog on Blogspot.com
This is a fantastic article originally written by the folks at HubSpot.com, here’s the exact link:
http://blog.hubspot.com/blog/tabid/6307/bid/46/Why-Your-Business-Blog-Shouldn-t-Be-On-BlogSpot-com.aspx
The reality is (as you will see below in their disclaimer) we also offer custom blogs that are completely Search Engine Optimized. Any of you who are in our www.LTCSocialMark.com program already get one for free. If you are not in that program,but would like a custom blog to match your website, just say the word and we can create one for you. Get your stuff off of someone else’s domain and on to your own. (valerie@theltcexpert.com if questions)
Disclaimer: As part of the offering of HubSpot (the company behind this blog), we have a business blogging engine as a piece of our offering. But, this article is not about HubSpot. For the record, I’m a big fan of WordPress as an alternative for the tech savvy folks out there.
A couple of weeks ago, we moved Dave Kurlan’s blog “Understanding The Sales Force” off of Google’s Blogger product and over to HubSpot. Dave is an active blogger, runs a successful sales consulting practice here in the Boston area and is also the author of a book called “Baseline Selling”. [Side note: If you’re involved in sales or are running a company with a sales force, you should check out his blog].
In any case, in this process of moving Dave’s blog off of Google’s Blogger, I learned a lot. I am now even further convinced that most businesses should not be using the “yourcompany.blogspot.com” alternative for hosting a blog on Google.
Top Reasons Why Business Blogs Shouldn’t Be On BlogSpot.com
1. Google Doesn’t Need The Help: Lets assume you have a company website (you do have a company website, don’t you?). This website is probably on its own domain (example: yourcompany.com) By hosting your blog as a sub-domain on BlogSpot.com you’re basically depriving your primary website of any real search engine optimization. Instead, if you’re using blogspot.com, you’re kind of benefiting Google instead. Trust me, Google does not need your help to rank highly on its own search engine. Even if you don’t switch blogging platforms, please do yourself a favor and get your own “real” domain now. At least this way, if you decide to switch later, you won’t lose all the search engine optimization (SEO) that you’ve built up. See the next bullet for more details.
2. Domain Lock-In: Savvy technical people will tell you that the right way to move a website or blog from one domain to another is via what is called a “301 permanent redirect”. In lay person’s terms, what this means is that you setup a clean forwarding address from your old site to the new site. By using this approach, you don’t lose any of the search engine love you’ve pulled together. Guess what: Google does not let you do a 301 redirect from your old site to anywhere else if you’re using blogspot.com as your domain. Let me repeat this. If you currently have a blog that is something like mybusiness.blogspot.com and you build a ton of inbound links to the site, Google does not let you redirect that SEO value to a new site (like your company website). This is a Very Bad Thing. Not enough for me to call Google evil, but enough for me to at least think it.
3. Transferring Data Is Unreasonably Hard: Dave Kurlan (the guy whose blog we moved off of Blogger) is a prolific writer. He had over 130 articles authored on the Blogger platform. Clearly, we wanted to move his data over using an automated process. No problem, we thought, Google is nice enough to provide a programming interface to support this. In fact, they have multiple such APIs (application programming interfaces). As it turns out, neither of the versions of these interfaces that Google provides works completely. One version doesn’t let you migrate comments (an important part of many blogs). The other doesn’t let you move more than a few dozen articles – period. Basically, Google has seemingly made it intentionally difficult to migrate off of their platform. This is just annoying. We ended up writing a fair amount of custom code and jumping through a few hoops to get all of the data migrated over (which we finally did). But, this was much harder than it should have been, and we’re trained professionals (so please, don’t try this at home). If you’re not a programmer, chances are you won’t be able to do this yourself. It shouldn’t be that hard.
4. Mediocre Feature-Set; I just think Google’s blogging product (Blogger) is just not with the times when it comes to advanced functionality that is of value to today’s business bloggers. It doesn’t support things like article tagging, comment subscriptions and easy integration into other sites like Technorati. This is probably not such a bad thing for the millions of mainstream personal bloggers out there. But, if you’re a business blogger, and hope to be a power-blogger someday, I’d suggest that some of these missing features are important. Currently, I’m adding a new feature to HubSpot every week as my startup blog (http://OnStartups.com) becomes more and more popular. OnStartups.com has over a reach of over 3,000 people a day and is now in the top 1% of blogs on the Internet – as ranked by Technorati. I’ve got a few more tricks up my sleeve that I think will push the state-of-the-art for business blogging. You’ll see them at first at OnStartups.com, followed shortly by the blogs of our early clients.
So, in summary, though Blogger is free – it’s not really free. The value of your time is much more important. If you’re looking to build a successful business blog that will help you find more clients and grow your business, you should find a professional blogging platform that is designed for your needs. HubSpot has one such offering (it’s a piece of what we do). But, if all you need is a blogging tool, we’d recommend WordPress. If I didn’t have maniacal control over the HubSpot software, I’d likely be using the WordPress product for my personal blog.
If you’re on BlogSpot.com right now and need help getting off, drop us a line. Even if you don’t pick HubSpot, we should be able to help a bit.
Elder Care and Senior Service Marketing Webinar: Do it Yourself Website Optimization: Tips and Tricks to Make Your Website Show Up Fast on the Search Engines
Space is limited. No cost to attend. Registration Required.
Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/322593002
Join us for a Webinar on May 28
Do it Yourself Website Optimization: Tips and Tricks to Make Your Website Show Up Fast on the Search Engines
Thursday May 28, 2009 at 4pm EDT, 3pm CDT, 2pm MTN, 1pm PAC. (ADJUST FOR YOUR TIME ZONE)
This WEBINAR will be recorded and the playback will be available.
- Watch what the experts do to help promote proper SEO for your local area on your website.
- Learn how QUALITY backlinks help your visibility.
- Learn more about how to title blog posts, Facebook posts, MerchantCircle posts and many other items that will bump you to the top of the search engines for your local area.
Title: Do it Yourself Website Optimization: Tips and Tricks to Make Your Website Show Up Fast on the Search Engines
Date: Thursday, May 28, 2009 Time:4:00 PM – 5:00 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements PC-based attendees Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista Macintosh®-based attendees Required: Mac OS® X 10.4 (Tiger®) or newer
Space is limited.
Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/322593002
Marketing Your Elder Care Service: Why do we keep telling you to set up all of these FREE accounts?
Because it works….
This is one of the best posts of the week- I love this article and you should read it! This is why we love posting content for our LTCSocialMark2.0 clients.
Jim Tobin did a fantastic job of explaining…..
The original link to this article is here:
http://www.socialmediatoday.com/SMC/89890
I know enough about SEO to be dangerous to people like Brian Chappell, who is our expert, but this is sort of an SEO 101 post anyway. When I started Ignite Social Media in July of 2007, I could see pretty clearly that I didn’t rank very well for my name. While I’m no “John Smith,” I do have some competition for the term “Jim Tobin”. Battling me for first page results on Google are:
- Jim Tobin, the Nobel Prize winning economist, called “one of the giants of 20th century econ”;
- Jim Tobin, a baseball pitcher in the 30s and 40s who apparently was pretty good;
- Jim Tobin, the CEO of Boston Scientific, who apparently made $38.1m bucks in 2005 (mad…); and
- Jim Tobin, who was convicted in 2005 of trying to help George Bush’s re-election effort by jamming Democratic phone banks.
All of these folks are far more notable than I, so in a fair SEO battle, they should crush me. There is no silver bullet to competing with any keyword or phrase, including your own name. The secret to being competitive is having lots of sites linking to you for that phrase, combined with producing content regularly with those keywords.You can fairly easily do both for your name and doing so allows ordinary folks, like me, to compete with famous people.
Utilize Social Media Profiles to Rank
Unless you work for a wildly popular company, your site or blog doesn’t rank as well as LinkedIn, Twitter (which made changes to their title tag structure and now ranks really well for names), Plaxo, Naymz, FriendFeed, Brightkite, Facebook or others. Building profiles in each of those sites is a must-do. Keeping them active (even if just through feeds) helps even more. You’re borrowing their search engine juice.
Blog. On Your Site And Off
Right now, this blog ranks number one for my name (although the convict sometimes bumps up, depending on Google’s mood), which is a testament to the value of steady content creation. Did you know that BLOG is actually an acronym for Better Listing on Google? You didn’t, because it’s not. But it could’ve been, because steady blogging works.
What a lot of people miss though is the value of blogging off site. Our posts are picked up on WebProNews, I’ve guest posted on Marketing Pilgrim, a podcast I did at Michigan State is currently ranking high, and a speech I gave at NC State is doing well. So get out there, be visible and contribute content.
Finally, remember the goal. Ranking for your site for a specific term is the big win. When that’s difficult or impossible, try to surround it with links to places that do link to you. Think of them as breadcrumbs that can lead people to you. Sprinkle as many as you can.
Your Senior Service Marketing Efforts: Writing Better Press Releases
12 Handy Steps For Writing Great Press Releases
As a handy reminder of some of the most important points in press release writing, the following 12-step summary can be printed out and posted on your computer or your wall or anywhere you can access it easily.
1. Keep the length a maximum of one page unless absolutely necessary.
2. Tell about your products or services in one or two clear sentences.
3. Create an angle of interest.
4. Attract your reader with your title.
5. Use active verbs to enliven your release.
6. Follow rules of grammar and style as you would for any piece of writing…..
Read More . . .
Click here to read the full story:
http://www.press-release-writing.com/writing-great-press-releases.html
Elder Care Marketing Tip #135: Seniors and Baby-Boomers Love Stories- Are You Telling Your Story?
J Peterman Tells Stories
A genuine, authentic story is a powerful marketing message. Especially when it’s the little guy competing against the big guy.
The J. Peterman Company is a great example of a company that has used storytelling to set apart its products (long before it was hip to do so too).
Sure, the descriptions are silly — to the point where it became a running gag on Seinfeld. But that’s part of the charm. Like the hand-drawn illustrations instead of actual photos. It’s setting its own tone that is a world away from department store genericness.
Thos. Jefferson disliked stuffy people, stuffy houses, stuffy societies. So he changed a few things. Law. Gardening. Government. Architecture.
Of the thousand castles, mansions, chateaux you can walk through today, only Monticello, only Jefferson’s own mansion, makes you feel so comfortable you want to live in it.
I think you will feel the same about his 18th-century shirt. Classic. Simple. Livable.
Polo Shirt, circa 1472:
In the British Museum there is an illustrated manuscript, dated 1472, showing Persian princes playing polo.
Yes, polo.
Even more amazing, it shows exactly what they wore. Look closely and you’ll even understand why they wore what they wore.
They were hot.
The reason they were hot is that polo wasn’t yet a gentrified sport where people in Land Rovers parked around a green field nibbling cucumber sandwiches.
Polo, as originally played in Persia, was a war game with hundreds of players… cavalry units, king’s guards, and princes spoiling for blood.
(The training, then, was succinct: “hawk, cheetah, swordsmanship, archery, and…polo.”)
The shirts they wore? Open-necked, just as we know the polo shirt today; except that the neck, six centuries ago, opened twice as deep for…better ventilation.
Of course it’s ridiculous. But it sure does make J. Peterman stand out from the pack. And there’s a lesson in that for anyone who wants to decommoditize what they sell: The story you surround your product with is a great way to differentiate it from competitors.
Banana Republic sells you a jacket.
J. Peterman sells you a tale.
What’s your story? Did you hide your story while trying to look like a big business?
Stop it, make your story part of your mission, vision, and marketing.
No more hiding!
I guarantee that I would never have remembered the brand if it wasn’t for the story. The level of detail makes it that much more memorable.
Elder Care Entrepreneurs- Webinar Replay and PPT is posted….
Hi everyone,
The long awaited webinar replay from Thursday of this week is here! I’m not thrilled with the audio, but it’s totally worth suffering through for the great information on the webinar. Everyone seemed to love this presentation, and I want to thank all of you for the wonderful comments!
Chris Clark from The Senior List did an excellent job with his “hot seat” interview at the end. 
Here’s the link to the video- (right below the video is a TAB that says ATTACHMENTS, click on that tab to download the original PowerPoint- you need this for the list of recommended websites.) Video: http://www.screencast.com/t/Lg3ONlKD
Using “The Senior List” and Other Free Online Listings to Gain Higher Natural Search Engine Results
1. Learn about “lists” that make a difference. (Where your website should be listed on the internet.)
2. Learn why social media marketing and being “listed” matters.
3. Learn how “The Senior List” can make a difference in your bottom line this year.
4. Learn how to use this type of service to your advantage and decrease your spending on pay -per- click advertising.
Sincerely,
Valerie VanBooven RN BSN
www.theltcexpert.com
www.ltcsocialmark.com
888-898-5828
Elder Care Provider Event: Using "The Senior List" and Other Free Online Listings to Gain Higher Natural Search Engine Results
Using “The Senior List” and Other Free Online Listings to Gain Higher Natural Search Engine Results
Thursday April 23, 2009 at 4pm EDT, 3pm CDT, 2pm MTN, 1pm PAC.
1. Learn about “lists” that make a difference. (Where your website should be listed on the internet.)
2. Learn why social media marketing and being “listed” matters.
3. Learn how “The Senior List” can make a difference in your bottom line this year.
4. Learn how to use this type of service to your advantage and decrease your spending on pay -per- click advertising.
Title: Using “The Senior List” and Other Free Online Listings to Gain Higher Natural Search Engine Results
Date:Thursday, April 23, 2009
Time:4:00 PM – 5:00 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/690793866
"Age of Authenticity" in Marketing, "Content Driven Marketing", Hide Nothing!?
It seems like everyone has a different key phrase for the “time” we are in when it comes to marketing, including and especially how we market to seniors, and how we market our elder care services.
This post seems to get it right- and it’s not “new” news, but explains a little about the reason for the current season that marketing is in…
Communicating in an “Age of Authenticity”:
Strategies for Maintaining Trust With Clients
By Dan Logan
www.trinitynet.com
“No man can wear one face to himself and another to the multitude without finally getting bewildered as to which may be true.”
Nathanial Hawthorne in The Scarlet Letter
These days, much attention is being paid to the ins and outs of Obama’s economic stimulus plan. The President has been very vocal on the subject of taxpayer dollars being used to bailout big companies and he remains focused on making sure that the money does not go to funding salaries or big bonuses—a very public problem in the media. But what about the bigger issue this problem presents for anyone looking to capture and retain the trust of customers and clients?
-
theltcexpert (Valerie VanBooven): LTCEP’s Alzheimer’s Disease National Network of Providers Welcomes Comfort Keepers of Jacksonville Florida, Owner... http://ff.im/-qo6bT -
theltcexpert (Valerie VanBooven): Comments on: LTCEP’s Alzheimer’s Disease National Network of Providers Welcomes Comfort Keepers of Jacksonville... http://ff.im/-qo6bS
-
theltcexpert (Valerie VanBooven): Comments on: LTCEP’s Alzheimer’s Disease National Network of Providers Welcomes Home Helpers of Lockport IL, Ed... http://ff.im/-qo6cj
