Inbound marketing = social media marketing, or inviting conversations to happen.

Outbound marketing= direct mail, TV, Radio, print of any kind, or more traditional approaches to marketing.

Here's something you might want to really take the time to read:

Traditional outbound marketing techniques are becoming less effective. Buyers are not only finding ways to tune these messages out, but more importantly
they now have the capability to evaluate the products and services they need on their own.

As a result, businesses are transforming their marketing efforts to focus more on inbound programs that allow customers to find them. (ie…social media marketing)

The State of Inbound Marketing report shows that businesses that more aggressively do this are capturing leads more effectively.

Given the digital nature of inbound marketing, the marginal cost per customer acquisition is typically close to zero, meaning that as buyers continue to shift how they make purchasing, the cost/lead for a given business will continue to decrease.

HubSpot did a great study- click here to download the full report:
http://www.hubspot.com/Portals/53/docs/resellers/reports/state_of_inbound_marketing.pdf

Great Stuff!

Valerie VanBooven

Posted via email from Marketing Elder Care and Marketing Senior Services